In today's business world, the lines between personal and professional brands are blurrier than ever. If you’re a founder, your personal brand isn't just an extension of your company—it's an essential asset for driving growth, building trust, and creating meaningful...
LinkedIn has become a powerful tool for B2B marketers looking to target professionals and decision-makers in various industries. LinkedIn Ads offer the ability to create highly personalized marketing campaigns. The platform's focus on professional networking makes it...
Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...
To ensure content drives action, it's critical to start with a clear understanding of the target audience and what motivates them. An effective content strategy requires the creation of material that resonates with the audience, offering them value that goes beyond...
In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers. OTM is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite...
Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42% of companies don’t survey their customers or collect feedback. Do you? If not, it’s time to start. Many service-based businesses are driven by customer relationships,...
As a marketing agency, a question we get frequently asked is “Should my business be on social media?” The short answer is yes. Social media platforms can be an effective tool for reaching your target audience(s) and increasing brand awareness. However, the long answer...