Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
Building an Unforgettable Visual Brand Identity
Crafting a memorable brand identity doesn't have to be intimidating. Using colors, textures, and...
Why Every Business Needs a Brand Strategy
Your brand is what other people say about you when you’re not in the room. In this article, we...
What Is Brand Marketing?
Brand marketing is a unique and essential aspect of advertising and marketing strategy. It...
What is Brand Strategy and How to Get Started
What is brand strategy? Brand strategy is the overarching, holistic approach you take to...
Create More with Less: How Marketers Can Leverage Generative AI and ChatGPT to Create Value
The world is constantly changing, and with it, so is the way we work, communicate, and interact...
OTM: Your Inc. Power Partner Award Winner
What Are My Business’ Value Propositions?
“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering...
A Brand Story Exercise: OTM’s Approach to Building a StoryBrand
With more businesses than ever in every industry, differentiating one business from another can be...
Lo-Fi vs Hi-Fi: Which is Better?
When working on a video or photography project, budget and time are often the key factors...
Optimizing for Google: What Does Search Engine Optimization Do
One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated....
Video Marketing for Doctors | Medical Marketing
Video is an often overlooked method of connecting with future (and current) patients and building...
The Rise of TikTok: Why Short-Form Content Should Be Part of Your Marketing Strategy
In terms of content marketing, long-form has been the status quo for decades. According to Core...
How to Create Your Full-Funnel Marketing Strategy
Whether you’re an owner/operator for your small business or a manager of a multi-location...
Core Values Make the Difference in Our Culture at OTM
At OTM, the idea that we are committed to our core values is practically an understatement. Our...