Creating a strong market position for your professional services firm is the key to success in a crowded B2B marketplace. It’s how you connect what you sell to the problems your customer is facing, and how you communicate that connection through your marketing...
Starting and growing a business is no walk in the park. In fact, 45% of new businesses fail within the first five years and only a select few ever reach significant revenue milestones. So how can you set your business up for success? Every successful business, no...
Our team has spent years trying to understand, build, and strengthen a business moat around OTM while helping our clients do the same. Also known as an “economic moat,” the term refers to a business’s ability to build and maintain a competitive advantage that is...
Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42% of companies don’t survey their customers or collect feedback. Do you? If not, it’s time to start. Many service-based businesses are driven by customer relationships,...
In marketing, grasping the customer journey for successful outcomes is essential. Attribution in marketing, the method of allocating credit to various marketing touchpoints for conversion, is a key aspect of this understanding. A well-rounded attribution approach is...
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is, how it can help your business, and how it pairs nicely with...
Professional service firms are increasingly turning to digital marketing strategies to gain an edge in positioning their business amongst their competitors. Marketers create digital marketing strategies for B2B positioning every day to target specific audiences and...
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is and how it can help your business. In this article, we'll be...
As a marketing agency, a question we get frequently asked is “Should my business be on social media?” The short answer is yes. Social media platforms can be an effective tool for reaching your target audience(s) and increasing brand awareness. However, the long answer...
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...