Want to accelerate your revenue growth by 24% and boost profits by 27%? As we approach Q4, it's time to start planning for next year’s marketing strategy and organizational goals. Many businesses use this period to develop their annual plans, and growth is often a key...
Beyond Whack-a-Mole Marketing: Building a Sustainable B2B Growth Engine
In the fast-paced world of B2B sales, we often see prospects struggling to achieve their marketing goals. Many express frustration with their current efforts and past agency partners, yet their expectations around budget and results often reveal a disconnect. I'd like...
The Value of B2B Content Marketing
The B2B customer journey is far from linear; it’s a complex web of touchpoints that can span months or even years. Unlike B2C, where purchasing decisions are often quick and straightforward, B2B sales cycles are long and involve multiple stakeholders. This is where...
Bridging the Gap: How CEOs and COOs Can Take the Lead on Marketing
Let's face it – CEOs and COOs can't afford to be hands-off when it comes to marketing. It's not just about flashy campaigns or catchy slogans. Marketing is the engine that drives growth, and as leaders, we need to be firmly in the driver's seat. At OTM, we work with...
Account-Based Marketing Tactics for B2B Services Firms: Grow Your Pipeline
Account-Based Marketing (ABM) is a strategic approach to B2B marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within a specific market. Rather than casting a wide net with traditional lead-based marketing tactics,...
B2B Lead Generation: Proven Strategies for Success
B2B lead generation is essential for growing any business in the technology sector. It involves strategies to attract and convert potential business clients into actual customers. The process includes building buyer personas, creating targeted content, and optimizing...
LinkedIn Ads for B2B: Maximizing Lead Generation and Sales
LinkedIn has become a powerful tool for B2B marketers looking to target professionals and decision-makers in various industries. LinkedIn Ads offer the ability to create highly personalized marketing campaigns. The platform's focus on professional networking makes it...
Revitalize Your Marketing in 2024: A Comprehensive Guide to a Full-Funnel Strategy Refresh
In today's rapidly evolving digital landscape, staying ahead of marketing trends and techniques is crucial for any business aiming to thrive. As we step into 2024, refreshing your marketing strategy and adopting a full-funnel approach has never been more essential....
A Guide for Businesses: When to Hire a Marketing Agency
Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...
How to Connect Your Sales and Marketing Efforts for Data-Driven Success
In today's competitive marketplace, data reigns supreme. The integration of sales and marketing efforts is no longer a strategic choice made by large enterprise companies, but a necessity for businesses of all shapes and sizes. By integrating sales and marketing...