Account-Based Marketing (ABM) is a strategic approach to B2B marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within a specific market. Rather than casting a wide net with traditional lead-based marketing tactics,...
B2B Lead Generation: Proven Strategies for Success
B2B lead generation is essential for growing any business in the technology sector. It involves strategies to attract and convert potential business clients into actual customers. The process includes building buyer personas, creating targeted content, and optimizing...
LinkedIn Ads for B2B: Maximizing Lead Generation and Sales
LinkedIn has become a powerful tool for B2B marketers looking to target professionals and decision-makers in various industries. LinkedIn Ads offer the ability to create highly personalized marketing campaigns. The platform's focus on professional networking makes it...
Revitalize Your Marketing in 2024: A Comprehensive Guide to a Full-Funnel Strategy Refresh
In today's rapidly evolving digital landscape, staying ahead of marketing trends and techniques is crucial for any business aiming to thrive. As we step into 2024, refreshing your marketing strategy and adopting a full-funnel approach has never been more essential....
A Guide for Businesses: When to Hire a Marketing Agency
Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...
How to Connect Your Sales and Marketing Efforts for Data-Driven Success
In today's competitive marketplace, data reigns supreme. The integration of sales and marketing efforts is no longer a strategic choice made by large enterprise companies, but a necessity for businesses of all shapes and sizes. By integrating sales and marketing...
How Can You Ensure Your Content Drives Action: Strategies for Maximum Engagement
To ensure content drives action, it's critical to start with a clear understanding of the target audience and what motivates them. An effective content strategy requires the creation of material that resonates with the audience, offering them value that goes beyond...
Full Funnel Advertising Strategies
Full funnel advertising encapsulates an extensive approach to marketing. It focuses on guiding potential customers through the entire purchasing journey. This includes gaining their initial awareness of the final action of making a purchase. This method ensures that...
The Starbucks Secret Sauce: Customer Journeys & Your Small Business
Ever wondered how Starbucks creates such a loyal following? It's not just about the coffee. A decade ago, we at OTM were inspired by how they've meticulously crafted the entire customer experience, not just the product itself. The "Starbucks Experience" is legendary –...
Do I Need SEO For My Website in 2024?
Whether you've seen a decrease in your website traffic, noticed competitors ranking higher than you, or are launching a new website and want people to find it, search engine optimization (SEO) has likely come up in the conversation. Most SEO experts will tell you that...