Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...
How to Create Your Full-Funnel Marketing Strategy
One of the biggest mistakes we see business owners make when it comes to marketing? Focusing on only one stage of the marketing funnel. The marketing funnel represents the various stages a buyer goes through when making a purchase. The marketing funnel begins with...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...
Traditional Marketing Versus Digital Marketing
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets, TV, newspaper, and radio ads. Yet when the word “digital” is replaced with “traditional,” a lot of people stop understanding. As a marketing agency in Fort Collins, we...