Welcome to the ultimate guide on crafting irresistible email subject lines that will elevate your marketing game! In the fast-paced world of digital communication, your subject line is the gatekeeper to your email's success. Let's dive into the best practices that...
One of the biggest mistakes we see business owners make when it comes to marketing? Focusing on only one stage of the marketing funnel. The marketing funnel represents the various stages a buyer goes through when making a purchase. The marketing funnel begins with...
Creating a strong market position for your professional services firm is the key to success in a crowded B2B marketplace. It’s how you connect what you sell to the problems your customer is facing, and how you communicate that connection through your marketing...
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is, how it can help your business, and how it pairs nicely with...
If you are trying to market your professional services firm and you are still dragging your feet on launching a TikTok for your business - let this be your sign that now is the time. Not only has TikTok surpassed 1 billion monthly active users, but it has also...
The world is constantly changing, and with it, so is the way we work, communicate, and interact with others. We’re not just talking about the latest shiny object or social media platform, but the way we think about how we create value. Take generative AI for example....
In terms of content marketing, long-form has been the status quo for decades. According to Core DNA, long-form content is any content between a short study and a novelette. There is undoubtedly a time and a place for this content. However, with shortened attention...
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is wondering how to safely create consistent and engaging medical social media marketing content, you are not alone. Our...
Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...
The live streaming feature has become a pivotal aspect of every main social media outlet these days. Going live has some really great benefits for businesses and personal platforms. However, there are a few things to be aware of before you even press record. Here is...