Professional service firms are increasingly turning to digital marketing strategies to gain an edge in positioning their business amongst their competitors. Marketers create digital marketing strategies for B2B positioning every day to target specific audiences and...
It can be easy to “set it and forget it” when it comes to your marketing strategy, especially if it feels like things are going well. However, we firmly believe that every business should revisit its marketing strategy at least once a year (along with any time you...
Starting and growing a business is no walk in the park. In fact, 45% of new businesses fail within the first five years and only a select few ever reach significant revenue milestones. So how can you set your business up for success? Every successful business, no...
Our team has spent years trying to understand, build, and strengthen a business moat around OTM while helping our clients do the same. Also known as an “economic moat,” the term refers to a business’s ability to build and maintain a competitive advantage that is...
In today's crowded business landscape, B2B service firms must stand out to succeed. An effective way of doing this is by focusing on building strong client engagement models. These models can improve engagement for B2B professional services firms to differentiate...
At OTM, the idea that we are committed to our core values is practically an understatement. Our core values are deeply embedded in everything that we do - from the way that our team members interact with one other to how we approach the solutions we provide to our...
We live in a fast-paced world. And with that comes change, both planned and unplanned. Tracking these changes is important to our business growth, but it's also important for us to remember what we've done right. This blog post will discuss how you can keep track of...
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...
What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to improve how we do things, from how we collaborate on big projects to how we communicate results to our clients, no one is...
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...