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A Brand Story Exercise: OTM’s Approach to Building a StoryBrand

A Brand Story Exercise: OTM’s Approach to Building a StoryBrand

Branding, Public Relations, Strategy & Consulting

 More than 5 million new business applications were filed in 2022, and yet 45% of new businesses fail within 5 years.  With so much competition in the marketplace, it's getting harder and harder for businesses to stand out. At OTM, we leverage the StoryBrand framework...

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How Customer Feedback Can Unlock Growth for Your Service-Based Business

How Customer Feedback Can Unlock Growth for Your Service-Based Business

Marketing Strategy, Public Relations, Sales Strategy, Social Media Marketing, Strategy & Consulting

Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42% of companies don’t survey their customers or collect feedback. Do you? If not, it’s time to start. Many service-based businesses are driven by customer relationships,...

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OTM: Your Inc. Power Partner Award Winner

OTM: Your Inc. Power Partner Award Winner

Public Relations

We won the Inc. Power Partner Award! We can’t thank our clients enough. Here’s a look at the process that won us this award.

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Marketing Acronyms You Should Know

Marketing Acronyms You Should Know

Digital Advertising, Public Relations, Strategy & Consulting, Website Design & Dev

We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...

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4 Reasons You Should Hire a PR Specialist

4 Reasons You Should Hire a PR Specialist

Marketing Strategy, Public Relations

Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message. Check out the benefits of hiring a Public Relations...

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400 Remington, Suite A
Fort Collins, CO 80524

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