More than 5 million new business applications were filed in 2022, and yet 45% of new businesses fail within 5 years. With so much competition in the marketplace, it's getting harder and harder for businesses to stand out. At OTM, we leverage the StoryBrand framework...
Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42% of companies don’t survey their customers or collect feedback. Do you? If not, it’s time to start. Many service-based businesses are driven by customer relationships,...
We won the Inc. Power Partner Award! We can’t thank our clients enough. Here’s a look at the process that won us this award.
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...
Public Relations (PR) is a method of connecting with influencers, industry gurus, customers/clients and publications in order to disseminate information about a business, organization or particular message. Check out the benefits of hiring a Public Relations...