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A Guide for Businesses: When to Hire a Marketing Agency

A Guide for Businesses: When to Hire a Marketing Agency

Branding, Digital Advertising, Email Marketing, Inbound Marketing, Marketing Strategy, Social Media Marketing, Strategy & Consulting, Video Marketing

Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...

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How to Write a Subject Line for an Email That Actually Gets Opened

How to Write a Subject Line for an Email That Actually Gets Opened

Email Marketing, Inbound Marketing, Marketing Strategy

Welcome to the ultimate guide on crafting irresistible email subject lines that will elevate your marketing game! In the fast-paced world of digital communication, your subject line is the gatekeeper to your email's success. Let's dive into the best practices that...

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 Brittany Mathisen 
 
 
 Brittany Mathisen 
 
2023-09-27
 
 
  
OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.
  
 
  
 
 
 
 Yvonne Myers 
 
 
 Yvonne Myers 
 
2023-07-30
 
 
  
I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline.  They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work.  The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users.  They met all of the grant deadlines and far exceeded our expectations of the portal they created for us!  I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.
  
 
  
 
 
 
 Julie Dokoupil 
 
 
 Julie Dokoupil 
 
2023-07-18
 
 
  
OTM is a locally owned firm that I have worked with for over 13 years.  They are an amazing team of people who know and understand current marketing technology and strategies.  My husband and I are starting a new business and they have helped us out even with small details to get our business going.
  
 
  
 
 
 
 TunDesign 
 
 
 TunDesign 
 
2023-06-20
 
 
  
I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.
  
 
  
 
 
 
 David Haase 
 
 
 David Haase 
 
2023-06-07
 
 
  
OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us!
Dave Haase
Committee Chair
Fort Collins Peach Festival
  
 
  
 
 
 
 Dana Sednek 
 
 
 Dana Sednek 
 
2023-03-15
 
 
  
Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!
  
 
  
 
 
 
 Liza Adams 
 
 
 Liza Adams 
 
2023-01-13
 
 
  
As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics.

We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products.

Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences.

I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions.

OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.
  
 
  
 
 
 
 Eric Dengler 
 
 
 Eric Dengler 
 
2023-01-11
 
 
  
Great team!  Small company service. Big firm power and expertise.
  
 
  
 
 
 
 zach fulton 
 
 
 zach fulton 
 
2023-01-06
 
 
  
Simply put, OTM is a well oiled machine! Thanks for all you do

Growing a business
is hard and finding the
right partner matters.

For more than 15 years we've helped CEOs and their teams navigate the opportunities and challenges that come with growing a business in today's world.

In fact, we've helped hundreds of clients add locations, expand their teams, and successfully exit just to turn around and partner with us again on something new.

If you're interested in partnering with OTM to grow your business, contact us today to schedule your 30-minute consultation.

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970.292.7778

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