Defining Your Strategy

Positioning to Win Your Market

Growth starts with a clear strategy. We help you uncover your competitive advantage, define your ideal customer, and build a strong market position. Through collaborative exercises, we develop the foundation that will guide your marketing and sales efforts.

Our Strategy Work Includes:

  • Market Research
  • Focus Groups & Customer Interviews
  • Persona Development
  • Brand Story Development
  • Market Positioning

The result? A marketing strategy that gives your business the clarity and direction it needs to scale.

Schedule a Consultation
A circular infographic labeled “otm PATH TO GROWTH” with three segments: Define (lightbulb icon), Align (target icon), and Scale (bar chart icon), indicating steps in a growth strategy.
A woman is explaining a flowchart on a whiteboard to a man. The chart includes words like "Validate" and "Position." Both are dressed in formal attire. The setting appears to be a professional meeting or presentation.
A group of thirteen adults, casually dressed, smile and pose together on a staircase indoors, with a yellow and black wall in the background.

Define

Positioning you to win your market

A group of thirteen adults, casually dressed, smile and pose together on a staircase indoors, with a yellow and black wall in the background.

Align

Bridging the gap between sales and marketing

A group of thirteen adults, casually dressed, smile and pose together on a staircase indoors, with a yellow and black wall in the background.

Scale

Building and implementing the systems, campaigns, and tools that fuel your growth