Building an Unforgettable Visual Brand Identity

Crafting a memorable visual brand identity doesn’t have to be intimidating. Using colors, textures, and images, you can easily make your mark and captivate customers. Here’s your guide to creating a unique brand identity!

Getting Started with Building a Brand

Crafting a strong brand is essential to building relationships with customers and stakeholders. It involves creating a cohesive message, recognizable identity, and positive reputation connecting emotionally and logically with people.

With a strategic approach to branding, you can create meaningful connections that will help drive customer engagement and loyalty. Developing an authentic presence in the marketplace is key to standing out from competitors and establishing intentional relationships with your customers!

Brand Building 101: What is Visual Identity?

Visual identity represents and expresses the company to appease target customers’ interests. This is done through vital components that make the brand recognizable in any marketplace. Visual identity includes various elements such as logos, colors, typography, and imagery that come together to create an instantly identifiable image in people’s minds.

By creating a powerful visual identity, companies can strengthen customer loyalty and trust while leaving an unforgettable impression on prospects. Utilizing color schemes and style guides helps ensure consistency across all touchpoints so that customers recognize them no matter what platform they engage with them on. Ultimately, effectively crafting and managing one’s brand’s aesthetics has become increasingly crucial for businesses competing in today’s digital landscape.

The Main Elements of a Visual Brand

A successful visual identity is composed of several elements, which should be consistent across all platforms for maximum impact.

Logo

The logo is the central expression of a brand’s personality; it should be eye-catching and instantly recognizable to help customers identify with it quickly.

Typography

Typography defines how text appears onscreen or in print; font choice can significantly influence how people perceive a message or campaign’s tone of voice.

Brand Colors

The colors you choose for your business are more than just aesthetic choices. They can also be used to create an emotional impact and aid in conveying a specific message or theme. It’s important to select colors wisely and make sure the text placement within logos or website designs complements them in an effective way.

Carefully crafted color schemes create beautiful logos & websites, elevating visuals with thoughtful text placements for maximum impact!

Imagery

It’s important to choose images that accurately portray the message you’re trying to convey. Taking the time to curate images carefully can help ensure that people remember your organization when they see any photos you use in print ads or other media outlets.

How to Build a High-Impact Visual Brand

A robust and consistent brand identity is vital to making an impact and standing out from the crowd. When it comes to business, you have one chance at a first impression – why not make it count? Just like any job interview or dinner party outfit should be formal and polished, your corporate branding should match that level of professionalism with little room for creative flexibility; know what works best and commit!

By committing to your visual brand, businesses of any size can significantly bolster their public image. For instance, well-designed logos help customers recognize a brand quickly; clever ad campaigns make products ubiquitous in people’s living rooms; social media accounts illustrate the company’s commitment to creating relationships with its customers; email campaigns keep customers engaged over time by providing relevant information about new products or services. All of these initiatives amount to an effective overall strategy for creating an indelible impression in the minds of consumers and potential buyers.

Hiring an Agency to Help With Your Visual Brand

Hiring an agency to help with your business needs, from brand strategy to visual representation, can be incredibly beneficial. Working with an agency can boost efficiency and provide excellent value for your visual brand identity.

At OTM, we bring professional advice and modern implementation. We are committed to the highest caliber of branding expertise, considering your business interests in the process.

Interested in learning more about our visual branding services? Schedule a 30-minute consultation with our CEO to discuss your branding needs!

Back to All Insights

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do