Video marketing has emerged over the past decade as a powerful tool for businesses to engage with their target audience, build brand awareness, and drive conversions. While often associated with B2C companies, the importance of video marketing for B2B companies cannot...
In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers. OTM is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite...
Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...
Over the last several months, we have all experienced a shift in work and resources. A change of pace, whether it just be in the way we work and shop, can lead to a creative reset. For a lot of us, this has introduced some challenges, but it has given us the...
By: Vallene Kailburn As a designer, I sometimes forget that my creativity is not a renewable resource. Constantly being “on” and asking my mind to pour out creativity puts me (and all designers) at the risk of burnout! By making a conscious effort to recharge, I am...
From our designers themselves, here is a recap of Adobe Max 2019! Products, updates and thoughts they brought back to OTM are included.
What a year 2019 was for OTM! Since welcoming new team members, growing our team of creatives to 15 and counting, we not only had the opportunity to experience incredible new talent, but we continued to grow as a team and work-family. (Speaking of family, Miles and...
Leaves are falling and football season has finally arrived! Fall is one of the best seasons of the year but with that comes a flood of distractions making work a struggle. If you are like most, waking up to a cold, dark morning can make it next to impossible to peel...
Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or presentation of elements in a way that implies importance. As a designer, I do just that. I organize elements to influence the order in which I want the audience to see them....
When it comes to creating compelling video, it’s more than just how we put it together. Although creation is important, compelling video is about grabbing attention and making an impact on the viewer. Learn how to stand out from the masses within seconds with a few of...