Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...
Over the last several months, we have all experienced a shift in work and resources. A change of pace, whether it just be in the way we work and shop, can lead to a creative reset. For a lot of us, this has introduced some challenges, but it has given us the...
By: Vallene Kailburn As a designer, I sometimes forget that my creativity is not a renewable resource. Constantly being “on” and asking my mind to pour out creativity puts me (and all designers) at the risk of burnout! By making a conscious effort to recharge, I am...
From our designers themselves, here is a recap of Adobe Max 2019! Products, updates and thoughts they brought back to OTM are included.
What a year 2019 was for OTM! Since welcoming new team members, growing our team of creatives to 15 and counting, we not only had the opportunity to experience incredible new talent, but we continued to grow as a team and work-family. (Speaking of family, Miles and...
Leaves are falling and football season has finally arrived! Fall is one of the best seasons of the year but with that comes a flood of distractions making work a struggle. If you are like most, waking up to a cold, dark morning can make it next to impossible to peel...
Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or presentation of elements in a way that implies importance. As a designer, I do just that. I organize elements to influence the order in which I want the audience to see them....
When it comes to creating compelling video, it’s more than just how we put it together. Although creation is important, compelling video is about grabbing attention and making an impact on the viewer. Learn how to stand out from the masses within seconds with a few of...
Here at OTM, we don’t just hold up our foam fingers for you and your business on the sidelines. We are on the playing field, constantly keeping up with industry trends and strategies to help you get to your goal. In recent months, we have noticed that video is...
Social media is one of the fastest changing channels in marketing. Even 10 years ago, the content we would consume on social media was limited to short pieces of text that described what we were doing at that moment. Everyone remembers when Facebook’s default posts...