If you’re a founder of a professional services firm, you’ve likely asked yourself: Is social media worth the effort? It can feel noisy, unpredictable, and tailored for influencers.
You don’t need more noise, you need more of the right people remembering your name when they’re finally ready to buy. That’s where social media earns its keep.
It’s not about being everywhere. It’s about staying relevant to the people who matter, especially when they aren’t buying yet.
In this blog post, we’ll discuss why being on social media is important for reaching your target audience where they are, how it can help start conversations and build a community around your brand, and how it can lead people from social media to your website to learn more (and ultimately convert into leads or sales).
Why Social Media Still Matters in 2025
Social media for business does three essential things:
- Builds brand visibility where your buyers already spend time
- Positions you as a credible, trustworthy expert
- Drives traffic back to your website for deeper engagement
And most importantly, it keeps you in the mix for the long game.
Most of your buyers aren’t looking today, but they will be. Your job is to be the one they remember when they are.
Does Social Media Help With SEO?
Yes, just not the way most people think.
Google doesn’t rank your site based on likes, shares, or follower counts. But strong social content still impacts search in meaningful ways:
- It expands your content’s reach, increasing the chance of backlinks
- It boosts branded search traffic (a key trust signal for Google)
- Your active social profiles often show up on page one when someone Googles your name or firm
For example, now Youtube, LinkedIn, and Reddit are getting featured on Google’s search results page to help answer search queries:
If you’re not showing up on social, you’re not just missing an opportunity; you’re giving your competitors more room to own the conversation.
In today’s market, staying silent online means staying invisible when your next client goes looking.
Social Media Tactics That Work for B2B
Short-Form Video: Your Face = Their Trust
You don’t need a studio. Just 30 seconds of real talk—what your clients struggle with, what they get wrong, how you fix it.
- Use Reels, LinkedIn video, or Shorts
- Keep it focused on one insight
- Speak like you would on a sales call
This builds trust faster than any polished brochure ever could. And the data backs it up: according to HubSpot, short-form video delivers the highest ROI of any social media content in 2025.
Not sure how to get started? Learn how to build your personal brand on LinkedIn
Organic Reach Isn’t Dead If You Post With Purpose
More posts isn’t the goal. Better posts are.
Focus on posting things like:
- Quick wins or lessons from client work
- Before-and-after process snapshots
- Screenshots, lo-fi insights, team moments
Keep it human. Keep it useful. Post 1–2x a week where it counts and remember, the goal is not to craft the perfect post, the goal is to just post something. Over time, you will get better and the data will inform what to post more and less of.
Use Proof, Not Promises
The fastest way to stand out? Be specific.
- Show screenshots of real results
- Highlight client feedback or wins
- Explain your process in plain terms
These are the types of posts that get the best engagement and, oftentimes, the ones that go viral. No need to “sell.” Just show what works, and naturally, those who are ready to buy will come to you.
Best Platforms for Professional Services
There are tons of platforms out there and likely will be more on the market by the time you are reading this blog, but based on our experience working with B2B Professional Service businesses, below are the platforms we’ve seen the most growth from.
| Platform | Best Use | Pro Tip |
| Thought leadership, lead gen, recruiting | Use native video and POV posts. Lead Gen Forms convert at 13%. | |
| Brand personality, team visibility, trust building | Focus on Reels for face time and behind-the-scenes culture. | |
| YouTube | Educational content, thought leadership, SEO traffic | Use Shorts for reach and full-length for deep dives and searchability. |
Start where your audience already is. Most professional services leaders are on LinkedIn first.
If you are looking to amplify your brand awareness, LinkedIn ads are a great way to expand your reach. For more info on that, check out our resource: How to maximize LinkedIn Ads for lead generation.
How to Turn Social Into Sales
You’re not trying to go viral. You’re trying to build trust before someone’s ready to buy.
Checklist:
- Include a next step on every post (CTA)
- Use link-in-bio tools to guide traffic
- Retarget site visitors via email or ads
- Repurpose your top-performing posts into nurture content
The big thing here is to not just post it and forget about it. Go back and look at the data, repurpose the content, and connect your social media efforts with the rest of your inbound marketing and sales efforts so nothing is working in a silo.
Explore how we use inbound marketing to support long sales cycles
For founder-led firms, social media isn’t about showing off. It’s about showing up.
It helps you:
- Replace referral-only growth
- Stay visible between sales cycles
- Turn insight into trust at scale
And if you want help mapping a strategy that fits your business, not a trend, that’s exactly what we do.
Schedule a 30-minute strategy consult. We’ll help you show up where it counts—without wasting your time where it doesn’t.