It can be easy to “set it and forget it” when it comes to your marketing strategy, especially if it feels like things are going well. However, we firmly believe that every business should revisit its marketing strategy at least once a year (along with any time you...
In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers. OTM is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite...
More than 5 million new business applications were filed in 2022, and yet 45% of new businesses fail within 5 years. With so much competition in the marketplace, it's getting harder and harder for businesses to stand out. At OTM, we leverage the StoryBrand framework...
Starting and growing a business is no walk in the park. In fact, 45% of new businesses fail within the first five years and only a select few ever reach significant revenue milestones. So how can you set your business up for success? Every successful business, no...
Our team has spent years trying to understand, build, and strengthen a business moat around OTM while helping our clients do the same. Also known as an “economic moat,” the term refers to a business’s ability to build and maintain a competitive advantage that is...
Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42% of companies don’t survey their customers or collect feedback. Do you? If not, it’s time to start. Many service-based businesses are driven by customer relationships,...
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is, how it can help your business, and how it pairs nicely with...
Are you seeking an agile, cost-effective marketing solution to take your business to the next level? A Fractional CMO provides a holistic marketing approach that employs advanced software and insightful strategies to deliver results. Read on to learn how this...
“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering whether to do business with a company. Put bluntly, it may sound cynical. But people are right to want to make good use of their time, talent and resources. So even the most...
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...