Marketing Acronyms You Should Know

ROI Return on investment, Business and financial concept

We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we use in our marketing agency on a regular basis and acronyms that are helpful to have in your back pocket.

General Marketing Acronyms

PR typically stands for Public Relations but may be used interchangeably with Press Release and is the practice of controlling and distributing information to the public on behalf of a person or an organization (such as a company, a government agency, or a nonprofit organization).

Total addressable market or TAM refers to the total market demand for a product or service. It’s the most amount of revenue a business can possibly generate by selling their product or service in a specific market.

Account-based marketing is a hyper-personalized marketing practice that aligns marketing and sales in the pursuit of selling to target accounts. They do this by building value across a segment of stakeholders who make up a buying committee.

A minimum viable product, or MVP, is a product with enough features to attract early-adopter customers and validate a product idea.

Top-of-mind awareness – or TOMA – is a key concept in market research. It is a measure of how high brands rank in the consciousness of consumers. The first brand that comes to mind when consumers think of a certain niche, product, or industry has achieved top-of-mind awareness. Not all consumers will think of the same brand, but the results offer a clear indication of which companies are most popular within an industry.

Net Promoter Score (NPS) is a metric for assessing customer loyalty to a company’s brand, products, or services. Many companies use NPS as part of their customer relationship management (CRM) strategy because the metric is easy to calculate.

A Call to Action is a written directive used to get a user to take action. Common CTAs include, “Check out our new product” or “sign up for our email newsletter”.

A SMART goal is used to help guide goal setting. SMART is an acronym that stands for Specific, Measurable, Achievable, Realistic, and Timely.

Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer.

Google Products

Search Engine Marketing often confused with SEO, is a strategy using paid tactics to gain visibility on search engines. It is also known as PPC (pay-per-click).ic.

Google My Business is an easy-to-use tool for businesses and organizations to manage their online presence across Google.

Google Tag Manager is a tag management system (TMS) that gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. Google Tag Manager is used in conjunction with Google Analytics.

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

Paid Aids

Pay-per-click is an internet marketing strategy where advertisers are charged a fee each time one of their ads is clicked.

Websites use the cost-per-click revenue model for online advertising to charge advertisers based on how frequently users click on display ads that are integrated into their websites.

Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.

Search Engine Optimization

Search Engine Optimization is the process of increasing the quantity and quality of search engine traffic to a website or web page is known as search engine optimization. Instead of direct traffic or paid traffic, SEO focuses on unpaid traffic.

Keyword difficulty is determining how challenging it is to appear in Google’s organic search results for a particular term. The difficulty of a keyword is determined by a variety of variables, including domain authority, page authority, and content quality.

The number of times a specific search query or keyword is entered into search engines each month is measured by the monthly search volume (MSV). The MSV of the subject rises as the volume of people using the same search term rises.

Domain Authority is a search engine ranking factor that estimates how likely it is for a website to appear on search engine result pages (SERPs).

Well, there you have it, our top most-used marketing acronyms at our creative agency. Did we miss any? Let us know and be sure to subscribe to our newsletter for more marketing tips and thought leadership.

About OTM

Founded in 2007, OTM is an award-winning creative agency with a flair for business. Our team is made up of strategists, enthusiasts, and visionaries who are propelled each and every day by the idea of helping our clients grow. With headquarters in Fort Collins, Colorado, our team hails from around the entire United States and works with businesses that span the globe.