In this post I am going to explain what branding is and what it is not - your logo is not your brand. At the end of 2017 I decided that I needed to try something new, something to push me just a little bit further as a creative professional. I've been working in the...
2018 Marketing Trends – OTM Looks Forward
Happy 2018! While we’re always excited to pop a cork, toast and sip some bubbly to mark the start of a new year - we’re just as excited to keep up-to-date with 2018 marketing trends. (Yes, we’re marketing nerds.) It’s a brand-new year, and we’re honing brand-new...
You Are Not Your Target Demographic
You are unique. You are a wonderfully complex product of experiences, abilities and potential. There’s nobody like you in the whole wide world! We’re all different. We get it, you get it and just about everyone else probably got it since they were about four or five....
Lights, Camera, Facebook! Social Media Video
Static graphics are so 2016. You probably know that adding graphics to your posts helps engagement. (And that more engagement leads to more customers which leads to more purchases which is really why we’re doing this, right?) That’s a nice trick, but you know what...
Copyright Infringement, Photos and Your Business
The Internet: It’s chock full of perfectly framed, beautiful images. Wait. Let’s clarify that. It’s chock full of perfectly framed, beautiful images you can’t use in your marketing. Resist the urge. Trust us: It’s not worth it to “borrow” images or copy from the ’net....
Beyond The Obvious: The Finer Points of Your Brand
Stop for a moment and think about three ways you could answer this question: Who are you? Unless you’re remarkably (and I mean remarkably) shallow, you probably didn’t answer that question with a description of the clothes you picked out this morning. Sure, your...
The Big Social Media Marketing No-No You’re Probably Doing
Here's the deal: I'm going to let you all in on a big digital marketing secret. The big social media marketing for business no-no that you're probably all doing and you should all stop immediately (or at least rethink) - no matter what business, industry or market...
Kick Out the (Creativity) Jams
Music has charms to soothe a savage beast. And get a creative team firing on all cylinders, too, but that’s not really the stuff of eloquent quotes, so you probably don’t hear about it as often. Nonetheless, our tunes play a pretty big role in keeping the OTM team on...
Clear Your Cache, Solve Your Update Headache
You know that joke about turning your computer off and on again being the best solution to most IT problems? Sometimes clearing your browser’s cache is the equivalent in the web design world. For a lot of reasons that are too technical and boring to go into here, your...
Working With an Agency: Why Collaboration is Key
At Old Town Media, we know that the clients we provide the best work for - the ones we are the most invested in, the most creative with and the most effective with - are the ones that work with us, collaboratively. Working collaboratively with us means that we aren't...