Crafting a memorable visual brand identity doesn’t have to be intimidating. Here’s your guide to creating a unique brand identity.
How to Build a Brand Identity Design That Drives Growth
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Leveling Up Your Zoom Waiting Room: How to Create a Custom Video Experience
Tired of the same old Zoom waiting room screen? Want to make a more engaging and professional first impression? Zoom allows you to customize your waiting room with a video, turning those few pre-meeting minutes into an opportunity to connect with your attendees. We...
Why Every B2B Company Needs a Video Marketing Strategy
Video marketing has emerged over the past decade as a powerful tool for businesses to engage with their target audience, build brand awareness, and drive conversions. While often associated with B2C companies, the importance of video marketing for B2B companies cannot...
OTM Joins Elite Ranks of StoryBrand Certified Agencies Across the Nation
In an increasingly competitive marketplace, businesses constantly seek innovative ways to break through the noise and connect with customers. OTM is proud to announce it has earned the StoryBrand Certified Agency designation. This designation places OTM in an elite...
Why Use Instagram Reels for Businesses?
Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...
At-Home Video Production Tips
Over the last several months, we have all experienced a shift in work and resources. A change of pace, whether it just be in the way we work and shop, can lead to a creative reset. For a lot of us, this has introduced some challenges, but it has given us the...
Eliminating Visual Clutter
Visual Hierarchy: What? Why? Visual hierarchy, by definition, refers to the arrangement or presentation of elements in a way that implies importance. As a designer, I do just that. I organize elements to influence the order in which I want the audience to see them....
Creating Compelling Video: Tips from our Design Expert
When it comes to creating compelling video, it’s more than just how we put it together. Although creation is important, compelling video is about grabbing attention and making an impact on the viewer. Learn how to stand out from the masses within seconds with a few of...
5 Ways to Use Video on Social Media
Here at OTM, we don’t just hold up our foam fingers for you and your business on the sidelines. We are on the playing field, constantly keeping up with industry trends and strategies to help you get to your goal. In recent months, we have noticed that video is...
Branding with Giveaway Items that Don’t Suck
Before planning your next promotion, ask yourself: Do you really need another janky branded keychain? Are you going to hold onto the six dozen pens you pick up at your next trade show? Probably not. So why are you acting like your customers answer these questions any...