“Where there’s a will (alongside some added guidance) there’s a way,” is a mantra most media professionals — myself included — are working with these days. The ability to cultivate media relationships to garner impactful press coverage has historically been a...
Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo Nonprofit Networking Group to discuss Relevancy and Resiliency: What are the Short, Mid, and Long Term Strategies Required by Nonprofits to Survive the COVID-19 Crisis?...
Statistics show that the majority of all online users refer to customer reviews before they buy a product, a service or interact with a company. Especially with the increase of online businesses and digital marketing, brand reputations are often built solely upon the...
The live streaming feature has become a pivotal aspect of every main social media outlet these days. Going live has some really great benefits for businesses and personal platforms. However, there are a few things to be aware of before you even press record. Here is...
What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all seasonal marketing strategies. Fall is in the air and the holiday season is right around the corner! Are you prepared to get...
Are you a small business owner, or looking to become one? Are you not quite sure how to get started with marketing? Well, listen up because we have some key information for you to market your small business to success. What’s the difference between marketing for small...
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets, TV, newspaper, and radio ads. Yet when the word “digital” is replaced with “traditional,” a lot of people stop understanding. As a marketing agency in Fort Collins, we...
What comes to mind when you think of a marketing agency? Do you think of a team of people who handle your social media, or do you think of someone who is capable of drafting up a business logo in exchange for a large sum of money? While you’re not exactly wrong,...
So you’ve optimized your content, researched your keywords, configured your meta descriptions, but what more can you do in terms of your site’s SEO? SEO can be thought of in three main concepts that work together to make your site more appealing to a search engine....
What is the first step in a marketing strategy? If your answer is “building a website,” think again. What about “setting up social pages?” Try again! The first step in a marketing strategy, after you’ve outlined your business plan and goals, is branding. Without a...