Your Guide to Seasonal Marketing

What is this Seasonal Marketing You Speak of?

What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all seasonal marketing strategies. Fall is in the air and the holiday season is right around the corner! Are you prepared to get ahold of your audience and clientele this season? Here is your guide to seasonal marketing:

Staying Ahead of the Curve:

Pay attention to trends but don’t get sucked in. It is very easy to look at a marketing strategy and see that it works, and automatically think that’s the answer.
Don’t try to fit into a specific mold. Just because something is popular for someone else, doesn’t mean it will necessarily work for you. Different businesses attract different audiences. Be original and cater to your audience, they want to hear from you!
Think about what’s next, not what’s now. In this ever-changing world, we live in, trends in media and in business are shifting by the minute. It’s important to prepare for the future, not necessarily the present.

Some Examples You Can Reference

Take any opportunity you can get to really dive into your target audience. What are they sure to get excited about?

Spring Cleaning
Back to School
The Super Bowl
New Year’s Resolutions
Any nationally celebrated holiday:
Valentine’s Day, St. Patrick’s Day, Independence Day, Halloween, Thanksgiving, Christmas, Kwanzaa or Hanukkah.
If there’s a specific holiday or strategy that speaks to you, chances are it’s going to speak to your audience too!

What Seasonal Marketing Strategy are You? Based on these 5 questions!

1. My favorite time of the year is:
a. Spring, I guess.
b. Summer, let’s go to the lake.
c. Fall is when I feel my best.
d. Winter, gimme all the Holiday greetings!

2. When I see a cheesy advertisement I…
a. Run for the hills.
b. Don’t really think anything of it.
c. As long as it involves coffee, I’m paying attention.
d. Take into consideration that it’s somebody’s job??

3. My favorite holiday food is:
a. I stick to my meal plan, no matter the time of the year.
b. I do love a good pumpkin pie.
c. My mom gave me a dope gingerbread cookie recipe in college.
d. Turkey and stuffing and mashed potatoes and chili OH and those Orange Oreos!!

4. I consume various forms of media (TV, Social Media, Pinterest, Youtube, etc)…
a. I keep it at 5-6 hours a week.
b. It depends on the day, honestly.
c. Every day I spend after dinner catching up from what I missed.
d. As much as humanly possible.

5. I usually skip through commercials:
a. I’ve already skipped through this quiz.
b. Mostly, yeah.
c. I sometimes like to see what’s going on!
d. I would NEVER.

RESULTS

I Got…
Mostly A’s– Offseason marketing. You are the hardest part of marketing, those in-between areas. You are the time between July and September, where there aren’t any more Summer holidays, but we can’t quite put out the pumpkins yet. We are not exactly sure how you’ll react to messages, but we enjoy the challenge!
Mostly B’s- The wild card. We pull this out when nothing else is working. The specialty events, the buy-one-get-ones.
Mostly C’s– The mostly reliable. It works most of the time, but it’s definitely a trying process. You likely watch the Super Bowl primarily for the commercials.
Mostly D’s– The crowd favorite!! You are the Pumpkin Spice Latte, The Santa Clause on the Coca-Cola, the Pumpkin Pie M&M’s. People just can’t get enough of you. Thank you for being you!

*If you got mixed-matched results or better yet, one of each: OTM is your point of contact, and can help you figure out what Seasonal Marketing Strategy will be best for you this season.

Back to All Insights

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

Your Guide to Seasonal Marketing

What is this Seasonal Marketing You Speak of?

Staying Ahead of the Curve:

Some Examples You Can Reference

What Seasonal Marketing Strategy are You? Based on these 5 questions!

RESULTS

Growing a business
is hard and finding the
right partner matters.

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