What is the first step in a marketing strategy? If your answer is “building a website,” think again. What about “setting up social pages?” Try again! The first step in a marketing strategy, after you’ve outlined your business plan and goals, is branding.
Without a brand, there is just a business. Let’s stop and think about that for a second. The most successful companies include Apple, Nike, Amazon, and CocaCola. Although they are technically business, they are more-so brands. Their brand is their personality. It’s the way they are perceived by the public.
When we see CocaCola, most of us think “classic.” When we see Nike, we think “athletic.” Notice what wasn’t mentioned – their products. The public is entertained by personality, and personality attracts them to products; therefore, the brand creates a relationship with the client to keep coming back.
Throughout our discovery process, we help our clients with their branding. Here is a list of questions we often consider while branding in order to create a brand that makes an impact on clients:
- Who is your audience and what do they want?
- What problem are you solving?
- How are you guiding them to solve this problem?
- What is your proven plan?
- What does success look like?
The answers to these questions, with the help of many more, create the building blocks of a brand. Take a minute and evaluate your business’ brand. If you find that you don’t have one that creates the impact you want after considering these questions, reach out to us! We are always prepared to make the most of your business through branding.