Marketing for a Small Business: You may be small, but you are mighty!

Are you a small business owner, or looking to become one? Are you not quite sure how to get started with marketing? Well, listen up because we have some key information for you to market your small business to success.

What’s the difference between marketing for small businesses versus large businesses?

Trick question! It’s all the same. Just because you’re a small business doesn’t give you any less power in the marketing world. The magnitude of your overall marketing plan might be slightly different, but all the strategies are the same! You are still entitled to the same networking abilities and attention from marketing specialists.

The Pros of Small Business Marketing Plans

With smaller businesses, the less expensive and faster ways of getting your messages across are likely to bring in a large amount of attention. For example, boosting a Facebook post is less expensive and quicker than creatin something larger scale like a billboard advertisement, and it will pay off in your favor. Joining face-to-face networking groups, hosting classes/events and sending out monthly newsletters are additional quick ways to market your business or brand that don’t require a large budget to make an impact.

Our tips for Small Businesses

Be honest, creative and consistent.
Honesty: Tell the truth of your business by being completely transparent. Let there be nothing about your business left up to the imagination.
Creativity: Don’t be afraid to push the envelope a little bit. Decide who your audience is and run with it! The more engaging your content is, the better. You want people to be talking about you, telling their friends, and wondering what is next.
Consistency: Stay on top of your posting, upcoming events, communication and relationship building.

You want to choose a marketing agency that can act as a partner and a source of creativity. If you’re not sure how then refer to our blog on How to Choose a Marketing Agency for all the tips and tricks!

Make sure to also check out our services page to see exactly what our goals as a marketing agency is, and how we could potentially benefit your small business.

Back to All Insights

Brittany Mathisen

2023-09-27

OTM has been a wonderful marketing partner for the last four years. We have shifted marketing plans over time and they are very open and explained all the details as we moved forward with new plans. They have done everything from help design and update offices, managed social media, planning marketing events, and many more things. The Hear for Holidays Event that we do each year is one of my favorite events that we work on together. Rachel and the whole OTM team have brought my marketing vision to life and I love everything they have done for my business. I look forward to what the future holds as we continue to work together.

Yvonne Myers

2023-07-30

I worked with Old Town Media (OTM) on a quick grant project that had a 6-week timeline. They were very thoughtful about whether they could meet the grant expectations and needs before accepting the work. The team at OTM then completed extensive research and facilitated focus groups to ensure the product they created met the needs of the end-users. They met all of the grant deadlines and far exceeded our expectations of the portal they created for us! I would not hesitate to use their services again and highly recommend them to others looking for a professional, high quality, and FUN team to work with.

Julie Dokoupil

2023-07-18

OTM is a locally owned firm that I have worked with for over 13 years. They are an amazing team of people who know and understand current marketing technology and strategies. My husband and I are starting a new business and they have helped us out even with small details to get our business going.

TunDesign

2023-06-20

I have seen a significant increase in community engagement which has helped bolster our brand presence, exceeding the expectations of the entire team. Carrie and her team provides consistent communication through slack and emails which has led to an effective and trusted partnership. Truly appreciate how hard-working, agile, and driven everyone on the team is. Thanks again for eveything your team has done for our company.

David Haase

2023-06-07

OTM has done a fantastic job bringing the Fort Collins Peach Festival back to the public! OTM is dealing with several volunteers on a committee and keeping everyone informed, best in business advice and a platform that will serve us for years. We didn't know what we needed and were presented with choices and educated about each before implementation. Kerrie and Brianna have done great work for us! Dave Haase Committee Chair Fort Collins Peach Festival

Dana Sednek

2023-03-15

Using their Path to Growth Model, OTM not only gave me a path forward, but they helped me clarify my strategy, direction, and actions for how to set and launch my business. I was able to launch quickly and I see the flywheel ahead that is necessary to accelerate customer intake and revenue building. Thrilled with the outcome!!!

Liza Adams

2023-01-13

As the Head of Marketing at Encompass Technologies, I considered Old Town Media an extension of our marketing team. OTM worked closely with us on rebranding and repositioning, multiple industry-first product launches, key industry events, and integrated demand generation campaigns while we grew our marketing team and acquired new companies. With the help of OTM, we grew our pipeline and bested industry benchmarks for Software as a Service (SaaS) sales and marketing efficiency metrics. We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts. OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission. This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products. Armed with market insights, OTM helped us develop a compelling brand, an inspirational story reflecting our vision and strategy, a unique and defensible market position, and messaging that was relevant to our target audiences. I appreciated that the team was respectful and empathetic, intently curious, insightful with their observations and recommendations, and candid with their feedback. OTM set realistic expectations about deliverables/scope, level of effort, roles, timeline, and cost. The team was responsive, highly collaborative, and open to suggestions. OTM plugged our expertise and resource gaps which allowed us to break the compromise between doing good work and doing it quickly. On top of that, they were fun to work with. OTM was truly a partner of the business.

Eric Dengler

2023-01-11

Great team! Small company service. Big firm power and expertise.

zach fulton

2023-01-06

Simply put, OTM is a well oiled machine! Thanks for all you do

Marketing for a Small Business: You may be small, but you are mighty!

What’s the difference between marketing for small businesses versus large businesses?

The Pros of Small Business Marketing Plans

Our tips for Small Businesses

Growing a business
is hard and finding the
right partner matters.

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