In marketing, grasping the customer journey for successful outcomes is essential. Attribution in marketing, the method of allocating credit to various marketing touchpoints for conversion, is a key aspect of this understanding. A well-rounded attribution approach is...
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is, how it can help your business, and how it pairs nicely with...
As a leader, I’ve learned that it is important to always be trying new things. If you are not constantly evolving and changing your approach, then someone else will come along and do it for you. However, this doesn’t mean that we should change everything at once. So...
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and we are all looking at how to navigate the changes that came with it. One of the things we have been looking at with our clients is how new habits have formed in consumers...
Wondering how to create social media marketing for medical practices? If you are an Operations or Marketing Manager for a medical practice who is wondering how to safely create consistent and engaging medical social media marketing content, you are not alone. Our...
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...
Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo Nonprofit Networking Group to discuss Relevancy and Resiliency: What are the Short, Mid, and Long Term Strategies Required by Nonprofits to Survive the COVID-19 Crisis?...
What is this Seasonal Marketing You Speak of? What do Pumpkin Spice Lattes, Hallmark Movies and Black Friday all have in common? They are all seasonal marketing strategies. Fall is in the air and the holiday season is right around the corner! Are you prepared to get...
Are you a small business owner, or looking to become one? Are you not quite sure how to get started with marketing? Well, listen up because we have some key information for you to market your small business to success. What’s the difference between marketing for small...
Most people understand traditional marketing: print advertisements, billboards, flyers, pamphlets, TV, newspaper, and radio ads. Yet when the word “digital” is replaced with “traditional,” a lot of people stop understanding. As a marketing agency in Fort Collins, we...