Statistics are great. They sound boring, but when it comes to making real business decisions, they're one of the most useful tools available today. That is, if you have a website. If you have a brick-and-mortar store, it's nearly impossible to identify true statistics...
In one of the more creative viral campaigns that we’ve seen in a while, Qualcomm hits it out of the park with a simple, yet powerful message. The way the message is displayed is quite unusual, but that’s really what makes viral videos so excellent. They provide a...
You've probably heard of the Occupy movement. A largely dis-organized group of protestors and bystanders have been staging protests around the world, with the media slowly catching on to the themes and messages of the movement. Perhaps the biggest weakness of the...
We were just reading a great blog on Techcrunch on why Kodak should turn a leaf and take on a new business model. And they're right. Without going into the reasons too much (Techcrunch does a great job of it), the company had a great plan for a long time, but the...
People love stories. A well told story can captivate, engage, and lure your audience in better than virtually any other form of communication. The method of communicating has been around as long as humankind has and it's stayed an integral part of us perhaps more than...
If you're into cars at all, (or maybe if you're not) you have probably heard of Ken Block. Ken is known world wide as the creator and yearly Youtube sensation of the highly popular Gymkhana videos. What you probably don't know is that that's not his real job, during...
Today is the last of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last several posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...
We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed the last two posts, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful...
We’re in the middle of a 4-part series about the 4P’s of marketing and how they relate to local and online companies. In case you missed Tuesday’s post, the 4 P’s are a framework that have guided marketing decisions for the last 50 years in most successful marketing...
The marketing community has revolved a main concept for the last 50 years. In the move from the production mindset to marketing/value mindset, Jerry McCarthy created a framework as a way for marketing managers to guide their marketing campaigns and efforts. This...