Last week, we started a short series on the consumer decision making process. We've already gone through need recognition and information search, and today we're going to talka little bit about alternative evaluation. Decision Making Process: Need recognition...
The Decision Making Process – Information Search
If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...
The Decision Making Process – Need Recognition
Do you know, exactly, how your customers make decisions? How do they find your store, decide on your store, and slap down the cold hard cash (or plastic) for a purchase? Do you know what methods they're using to find your store? Do you know why they're making in-store...
Great Example of Guerilla Marketing
Gulf News, the UAE's leading newspapper wanted to boost sales in their home country, which is no small task considering the generally accepted demise of newspapers. Their marketing company turned to Tim Horton's, a large coffee store similar to Starbucks due to the...
LinkedIn Adds Better Targeting
LinkedIn recently announced several tools that allow you to specifically target members with advertisements. The tools allow you to target LinkedIn members based on industry, length of time at the place of employment, job description, company size and location. While...
Use AdWords for YouTube to promote your vides
Videos remain one of the richest forms of communcation on the Internet today. They convey more emotion and information than almost any other form of communication, which makes it perfect for marketing your message, brand, or brand attitude to the world. Google offers...
12 Consumer Trends of 2012
TrendWatch.com is one of your favorite places to find interesting (and quite accurate) consumer trends. They offer a free consumer trend brief for their blog followers, and this last December they offered a great post on the 12 most important consumer trends of 2012....
A Little Design Goes a Long Way
I recently received an email newsletter from a company that I was interested in following in pure text format. No photos, no signatures. no graphics, and absolutely no reason to read it. Now, I am interested in finding out more about this company and the surely...
A Short Intorduction to Augmented Reality
Augmented reality is a term that you're going to start to hear more and more of as the potential of the technology is realized and it becomes more and more of a marketing tool. The overarching concept of augmented reality is a digital, invisible-to-the-naked-eye world...
Your customers have the option of doing nothing
So often in marketing, companies tend to get into the competitive mindset. Listing off reasons why you're better than the other guys is always tempting. In fact, it's the obvious and normal thing to do. After all, if you can grab some else's business from right under...