People love stories. A well told story can captivate, engage, and lure your audience in better than virtually any other form of communication. The method of communicating has been around as long as humankind has and it’s stayed an integral part of us perhaps more than any other human habit.
So how are you telling your story?
How are you using your website to engage your audience, tell them the spectacvular story of how your product/non-profit/service will radically change their lives and who they are? How are you molding your landing page, information pages, even your contact page to tell a story about you?
Your website is the only point of contact that most people have with your company, so make it tell a story that they can’t resist.