In case you haven't visited your fan page in the last week, all fan pages will be forced into the Timeline on March 30. The Timeline holds a lot of good potential for businesses and if you take advantage of it before it's forced upon you, you can take advantage of the...
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
A recent study by Conversocial asked consumers what they would feel about a company who ignored their requests or comments on Facebook or Twitter. As you can see below, a minority didn't care, but almost all consumers would feel put off by being ignored or seeing...
A new joint study released by Università degli Studi di Milano and Facebook, reveals that the social networking site is actually working to reduce the "degrees of separation", a popular theory created by Stanley Milgram. In his popular theory on the six degrees of...
Ever wondered where everybody gets their Facebook "Like Boxes", Tweet buttons, and +1 buttons? Well, every social media site has a "Developer's Workstation" (to borrow Facebook's terms) that contains all of the tools that they offer for web designers and site owners....
In a recent case, an Austrian law student requested a copy of all of his data on Facebook (friends, posts, chat logs, etc) and found that Facebook had retained much of the data that he had deleted in the past. That means that it’s very likely that what you put on...
Facebook held their own version of the G8 summit yesterday for developers, dubbed "f8". This year they announced some spectacular changes to Facebook, from the way people will see your profile to the way that apps can use your information. Here's the skinny: Profile ...
Checkins can be an excellent form of social momentum. A prospect or customer checks into your business or event and all of their friends see that check in which creates recall without you having to do any work at all. It's a win-win situation for both the customer and...
We get them every day. The newsletter emails from companies that want you to look at their newest product, biggest sale EVER or just a reminder that they still exist. In fact, you probably send them out yourself. But, when is the best time to reach your customers? The...
Just about everyone uses Facebook these days. A recent study indicated that 1 in 10 pets even have their own social media profile. But, if you have a fan page, are you just floating around in cyberspace wondering what's going on, or are you making the most of your fan...