Checkins may not be as popular as you think.

Checkins can be an excellent form of social momentum. A prospect or customer checks into your business or event and all of their friends see that check in which creates recall without you having to do any work at all. It’s a win-win situation for both the customer and their network and for you.

Unfortunately, a PEW Research study has found that the prevalence of check ins is significantly lower than commonly thought. Mobile check ins account only for 12% of smartphone social use. There are likely a multitude of reasons for this, mostly privacy concerns.

The good news is that when customers do check in, it still creates excellent momentum and increases recall among your network.