Why You Need to Respond to Every Social Media Comment

A recent study by Conversocial asked consumers what they would feel about a company who ignored their requests or comments on Facebook or Twitter. As you can see below, a minority didn’t care, but almost all consumers would feel put off  by being ignored or seeing others’ ignored comments.

This makes it crucial to answer any and all comments and ensure that your customers feel connected. After all, one of the top reasons for connecting with a brand is to communicate with it.