Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42% of companies don’t survey their customers or collect feedback. Do you? If not, it’s time to start. Many service-based businesses are driven by customer relationships,...
Slicing Success: Unraveling Fractional CMO Opportunities Using Professional CRMs
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is, how it can help your business, and how it pairs nicely with...
Unlock Your Competitive Edge with a Fractional CMO
Are you seeking an agile, cost-effective marketing solution to take your business to the next level? A Fractional CMO provides a holistic marketing approach that employs advanced software and insightful strategies to deliver results. Read on to learn how this...
What Are My Business’ Value Propositions?
“What’s in it for me?” Like it or not, this is what everyone asks themselves when considering whether to do business with a company. Put bluntly, it may sound cynical. But people are right to want to make good use of their time, talent and resources. So even the most...
Marketing Acronyms You Should Know
We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...
How to Create Accountability for Your Creative Team through Key Result Areas
What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to improve how we do things, from how we collaborate on big projects to how we communicate results to our clients, no one is...
Why Your Marketing Agency Should Be Doing Quarterly Business Reviews
Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...
5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives
By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for work, cleaning the house, driving, cooking - the list goes on and on. As an Enneagram 3, it's hard for me to really unplug and stop working, but listening to Podcasts is...
You Are Not Your Target Demographic
You are unique. You are a wonderfully complex product of experiences, abilities and potential. There’s nobody like you in the whole wide world! We’re all different. We get it, you get it and just about everyone else probably got it since they were about four or five....