A Year in the Life of a Marketing Agency

What a year 2019 was for OTM! Since welcoming new team members, growing our team of creatives to 15 and counting, we not only had the opportunity to experience incredible new talent, but we continued to grow as a team and work-family. (Speaking of family, Miles and Val added another little guy to theirs!) Every year seems to get better and better, but 2019 was filled with so many big moments, personal successes and client goals that it truly became our best year yet.

We would not have been able to have the year we did without all of our amazing clients. We celebrated many of their successes and were happy to be the right-hand team when it came to exploring new, innovative and creative strategies to further their brand and marketing presence.

Some of our favorite 2019 projects included:

Trailblazer Broadband Brand Creation & Launch

We worked with the Town of Estes Park to create the brand for their community-owned fiber-optic broadband, Trailblazer Broadband! Branding and messaging, website design, development, marketing collateral, public relations and overall marketing strategy went into the Trailblazer project.

OtterCares 100-Page Booklet Design

We designed a 100-page book for OtterCares which summarized the amazing things they have done for our community over the past 10 years. The book was a surprise and a tribute to the Richardson family, the founders of OtterBox and OtterCares, and we are honored to have had the opportunity to share in this monumental achievement.

Fort Collins Country Club Brand Strategy & Website Design

We partnered with the Fort Collins Country Club on a brand new website when they were in need of one after splitting from their management company, ClubCorp. We decided to rethink their entire brand strategy, launching new visual elements and messaging that focuses on connection and experience. With a homepage video, landing pages for its various amenities and a color-coded and branded signifier for each lifestyle element, we were able to launch the site in just a 4-week window!

These projects stretched our team and talents in ways that we can not express. The relationships we made and the lessons we learned will be with us as we run full force ahead into the new year.

Speaking of learning, we had multiple opportunities to travel all across the country to learn from industry professionals. Our leadership team went to an intensive, 4-day StoryBrand training and Kerrie became an official StoryBrand Certified Guide, while our design team flew out to Los Angeles for the annual Adobe Max conference and our Digital team traveled to Denver for Digital Summit. We brought back new lessons and tools to share with the team, stay tuned as we divulge more over the next few months.

As we wrapped up the year, Miles, our CEO and Co-Founder, said “it’s never been about me. It’s always been about the team.” This is what makes OTM what it is: a team that is dedicated to bottom-line goals, the success of one another and of course, having fun while we are at it.

We are excited to see what 2020 shows us, teaches us and allows us to celebrate. Here’s to another year of OTM!