One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at OTM is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly contain search...
This is a questions we get a lot over here at Old Town Media. We put a site live and within a day or two we will have the client call up and wonder why when they type in a generic term like ‘doctor’ are they not being found on google. Here are some...
Google has just begun integrating a useful new feature called rich snippets into their search results. These snippets of code allow you to specify certain characteristics about your company, business. people, products, and/or places that the search engine’s bot...
Google has a feature on Chrome that pre-renders the first result on Google’s search results before the user clicks on the page, meaning that the load tiem is virtually instantaneous. This makes a big difference for the user experience because loading time is...
You may not appreciate Google’s 500+ yearly algorithm changes, but you have to appreciate their transparency in helping you to deal with the changes. Almost a year ago, Google rolled out a very heavy update to their algorithm called “Panda”. Soon...
Today is the last day of our 5 part series on Upping your Google Quality Score and search engine ranking. Today is a little self-explanatory, but is still very important: building relevant content. Now, this should seem very self-explanatory, but you’d be...
Today we’re continuing our series on Upping your Google Quality Score. Today is a little different, however. Today is about creating site maps and robot files. Now, taking these actions won’t necessarily increase your search engine ranking, but what it...
Today, we’re continuing our series on increasing your Google quality score through quality SEO. We’ve already discussed keywords and links and this time we’re going to talk about the importance of including enough text in your pages. Now, as we talked about yesterday,...
On Friday we began our 5 part series on how to increase your Google quality score and SEO ranking by talking to you about links. Today we’re going to talk about keyword relevancy. Google looks at all the websites on the Internet using programs called...
Today we start a 5-part series on methods to increase your Google quality ranking through Search Engine Optimization. This 5-part series will go over the basics of SEO: building relevant content, ensuring keyword quality, including sufficient text, organizing your...