A few years ago, while sitting in the waiting room for a dentist appointment, I noticed a chalkboard with the phrase ‘Like Us on Facebook!’ written in bold. Thinking it was ‘odd’ to follow my dentist’s Facebook Page, I thought little of it and returned to my...
With the growing use of social media as a marketing tool, it can become easy to forget what the real goal of a social networking platform is: to connect individuals and provide a platform for dialogue between you and your network. A couple of months ago, Julia, a...
Well, no recent tech news post would be complete (or, it seems, even exist) without Facebook and Google and both are dominating this week's wrap-up. Google redesigned Google+ (it looks great and uses white space vigorously), Facebook bought Instagram, and Facebook is...
A new study by TBG Digital, originally broken by Mashable's business blog, revealed that users in South Dakota, Tennessee, and Colorado have the highest click-through rates in the nation on Facebook. This means that you'll have a higher chance of getting...
According to a recent Ehrenberg-Bass Institute study, it does not. The Australian-based firm studied 200 top brands on Facebook and evaluated activity from fans who liked the page and measured further interaction such as ongoing likes, comments, and shares. They found...
We get them every day. The newsletter emails from companies that want you to look at their newest product, biggest sale EVER or just a reminder that they still exist. In fact, you probably send them out yourself. But, when is the best time to reach your customers? The...