Strategy & Consulting

Flexible Fractional CMO Support

Strategy shouldn’t live in a deck. It should drive decisions, align teams, and move your business forward every quarter. At OTM, we step in as your fractional CMO, bringing senior-level expertise to help you clarify your direction, connect sales and marketing, and build marketing that scales.

Whether you're a founder wearing every hat or a CEO trying to coach a team through their first big growth curve, we guide your business out of the bottlenecks and into momentum with the strategy, leadership, and marketing infrastructure recommendations needed to grow with confidence.

A woman in a plaid blazer explains a business strategy on a whiteboard to a man in glasses and a suit, pointing to sections labeled "Validate" and "Position.

Work With Us

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Support sales & marketing

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Showcase your expertise

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Build a strong brand

"We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts.

OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission.

This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products."

Liza Adams

SVP & Head of Marketing

Marketing Strategy Resources

Miles Kailburn working on an iPad in an office

A Channel Isn’t Proven Because It Performed

Original article written by Miles Kailburn, CEO of OTM, on Substack here. Attribution counts contacts. Influence counts accounts. Most firms never build the second one, and that gap is where good channels get killed for the wrong reasons. In nearly every strategy...

Two women working at a table together on laptops

The Rainmaker Model Is Running Out of Road

Five years ago, a sales call left almost nothing behind. A legal pad, a few fields updated in the CRM, maybe a recap email if the deal was big enough. The record of what happened was whatever the seller remembered to write down. Today, that same call is transcribed,...

A woman working on a computer and tablet

Marketing Ops Maturity Assessment

Is your marketing built on a foundation, or just producing output? Most teams skip the stage that makes everything else measurable: planning, building, and managing the operation. They jump to campaigns, then get stuck managing data in silos and guessing whether it's...