Branding

Branding Your Business for Growth

Through the OTM Brand for Growth Process™, we partner with you to marry your market positioning with branding elements in order to create a visual representation of who you are as a business, and how you wish to be perceived by the world through colors, shapes, words, patterns, and more.

At its core, branding is about representing your unique identity in a way that communicates value and establishes bonds with your audience. At OTM, we love to build brands with meaning. We don’t just slap together a logo and call it good, in fact, we constantly harp on the fact that your brand is much bigger than a logo!

Your brand is the sum of all parts: it’s your story, it’s how you package your product, the colors that you use, the photos that you choose, and the emotions that you, your product or your service evoke from people—and why.

Work With Us

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Build brand recognition and trust

Set yourself apart in a crowded market

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Create a consistent customer experience

The OTM Brand for Growth Process™

Building your brand with OTM is a collaborative process that results in a unique strategy tailored to your marketing efforts.

Define Shared Strategic Direction

We’ll start by auditing your existing brand and brainstorming potential direction for the new one. We’ll bring that direction to a collaborative meeting where we’ll identify desired paths forward for expanding or limiting the brand in its entirety - including colors, fonts, patterns, etc., and application of each.

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Establish Brand Hierarchy and Design Direction

Next, we’ll put together sample brand elements (and brand hierarchy ideas if applicable) to be reviewed in a follow-up strategy session where we’ll solidify a direction for fonts, colors, iconography, patterns, and more. Then it’s on to concept creation!

Concept Creation & Feedback Look

We typically begin with three initial design concepts, each varying in style, in order to continue to funnel down into the finalization of the primary brand. We then go through the feedback loop until we've narrowed down the concept to the final one.

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Brand Finalization & Delivery

Once the brand strategy has been finalized, OTM will develop a comprehensive brand guideline booklet that will outline logo guidelines, typography, colors, ADA compliance guidelines, design assets, pattern creation, and brand story and messaging guidelines.

Branding Resources

Why Your Business Needs a Brand Strategy That Actually Scales

by Vallene Kailburn | Jun 22, 2025 | Branding, Digital Advertising, Inbound Marketing, Marketing Strategy, Social Media Marketing, Strategy & Consulting

You’ve got traction. A growing team. Solid delivery. But your brand? Still leaning on gut feel. And without a clear brand strategy, things start to crack. You’re fielding inconsistent leads. Your sales team is rewriting the pitch every week. And you’re burning out...

A digital tablet displays an "HR Compliance Checklist" cover, next to four preview pages with sections, text, and images, including a hand stacking blocks and a person typing on a laptop. The branding reads "StaffScapes.com.

How to Build a Brand Identity Design That Drives Growth

by Vallene Kailburn | Jun 9, 2025 | Branding, Creative, Digital Advertising, Inbound Marketing, Marketing Strategy, Photo & Video, Social Media Marketing, Strategy & Consulting, Website Design & Dev

Crafting a memorable visual brand identity doesn’t have to be intimidating. Here’s your guide to creating a unique brand identity.

Two women sit at a table with laptops, smiling and discussing hiring a marketing agency. Papers, a phone, pen, mug, and potted plant are on the table. A larger plant and wooden cabinets provide a cozy background.

A Guide for Businesses: When to Hire a Marketing Agency

by Bridget Eriksen | May 26, 2024 | Branding, Digital Advertising, Email Marketing, Inbound Marketing, Marketing Strategy, Social Media Marketing, Strategy & Consulting, Video Marketing

Consumer behavior and technology evolve faster than most companies can keep up. In fact, according to ReportLinker, the global digital advertising and marketing market is projected to grow to over $780 billion by 2026. With so many options and strategies across the...