Branding Your Business for Growth
At its core, branding is about representing your unique identity in a way that communicates value and establishes bonds with your audience. At OTM, we love to build brands with meaning. We don’t just slap together a logo and call it good, in fact, we constantly harp on the fact that your brand is much bigger than a logo!
Your brand is the sum of all parts: it’s your story, it’s how you package your product, the colors that you use, the photos that you choose, and the emotions that you, your product or your service evoke from people – and why.
The OTM Brand for Growth Process
Building your brand with OTM is a collaborative process that results in a unique strategy tailored to your marketing efforts.
Define Shared Strategic Direction
We’ll start by auditing your existing brand and brainstorming potential direction for the new one. We’ll bring that direction to a collaborative meeting where we’ll identify desired paths forward for expanding or limiting the brand in its entirety – including colors, fonts, patterns, etc., and application of each.
Establish Brand Hierarchy and Design Direction
Concept Creation & Feedback Look
Brand Finalization & Delivery
Building an Unforgettable Visual Brand Identity
Crafting a memorable brand identity doesn't have to be intimidating. Using colors, textures, and...
Why Every Business Needs a Brand Strategy
Your brand is what other people say about you when you’re not in the room. In this article, we...
What Is Brand Marketing?
Brand marketing is a unique and essential aspect of advertising and marketing strategy. It...
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