Account-Based Marketing

Account-based marketing (ABM) is a strategic approach to B2B sales and marketing that focuses on identifying, engaging with, and nurturing relationships with key accounts.

Rather than focusing on an entire market segment, we focus all of our efforts on specific target accounts, nurturing them through your marketing and sales funnels through a combination of targeted marketing and sales enablement.

Our ABM Capabilities

We start by identifying accounts with the most potential and develop a tailored strategy for each one. This includes researching accounts, creating personalized content and offers, developing relationships with accounts through communication channels such as email or social media, and tracking the accounts’ progress over time, making strategy adjustments along the way.