Strategy & Consulting

Flexible Fractional CMO Support

Strategy shouldn’t live in a deck. It should drive decisions, align teams, and move your business forward every quarter. At OTM, we step in as your fractional CMO, bringing senior-level expertise to help you clarify your direction, connect sales and marketing, and build marketing that scales.

Whether you’re a founder wearing every hat or a CEO trying to coach a team through their first big growth curve, we guide your business out of the bottlenecks and into momentum with the strategy, leadership, and marketing infrastructure recommendations needed to grow with confidence.

A woman in a plaid blazer explains a business strategy on a whiteboard to a man in glasses and a suit, pointing to sections labeled "Validate" and "Position.
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“We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts.

OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission.

This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products.”

Liza Adams

SVP & Head of Marketing

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