“We came to rely on OTM for tactical execution to augment our team but where they added the most value was in our rebranding strategy and market positioning efforts.

OTM played an integral role in conducting research and deeply understanding our market dynamics, ideal customer profile, customer challenges, competitive landscape, products and innovation, key differentiators, vision, and mission.

This was no easy feat with a highly complex ecosystem, multiple segments, wide variety of audiences, and a broad array of products.”