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How to Utilize CAC:LTV Metrics in Marketing

Understanding and utilizing CAC (Cost to Acquire Customer to Lifetime Value) metrics is crucial for effective marketing strategies. By knowing how much it costs to acquire a customer and the value that customer brings to the business, companies can make informed...

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2018 Marketing Trends – OTM Looks Forward

Happy 2018! While we’re always excited to pop a cork, toast and sip some bubbly to mark the start of a new year - we’re just as excited to keep up-to-date with 2018 marketing trends. (Yes, we’re marketing nerds.) It’s a brand-new year, and we’re honing brand-new...

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Lights, Camera, Facebook! Social Media Video

Static graphics are so 2016. You probably know that adding graphics to your posts helps engagement. (And  that more engagement leads to more customers which leads to more purchases which is really why we’re doing this, right?) That’s a nice trick, but you know what...

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Copyright Infringement, Photos and Your Business

The Internet: It’s chock full of perfectly framed, beautiful images. Wait. Let’s clarify that. It’s chock full of perfectly framed, beautiful images you can’t use in your marketing. Resist the urge. Trust us: It’s not worth it to “borrow” images or copy from the ’net....

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