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ROI Return on investment, Business and financial concept

Marketing Acronyms You Should Know

Digital Advertising, Public Relations, Strategy & Consulting, Website Design & Dev

We get it, sometimes by trying to make things simple, we end up making it feel more complicated. Marketing acronyms can sometimes be that way, especially when you are new to the field and aren’t familiar with the jargon. So, we put together the most common acronyms we...

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Key Result Areas

How to Create Accountability for Your Creative Team through Key Result Areas

Business Leadership, Strategy & Consulting

What are Key Result Areas and why do they help create accountability for creative teams? Everyone on team OTM is constantly looking for ways to improve how we do things, from how we collaborate on big projects to how we communicate results to our clients, no one is...

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People sitting around a table talking

Why Your Marketing Agency Should Be Doing Quarterly Business Reviews

Business Leadership, Marketing Strategy, Strategy & Consulting

Finding the right cadence to work with clients is influenced by a lot of things: different industries, timelines, deliverable types and levels of engagement. These are just a few of the many factors that influence how often to meet with clients on projects and...

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bluetooth headphones on yellow background

5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives

Business Leadership, Strategy & Consulting

By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for work, cleaning the house, driving, cooking - the list goes on and on. As an Enneagram 3, it's hard for me to really unplug and stop working, but listening to Podcasts is...

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You Are Not Your Target Demographic

Strategy & Consulting, Uncategorized

You are unique. You are a wonderfully complex product of experiences, abilities and potential. There’s nobody like you in the whole wide world! We’re all different. We get it, you get it and just about everyone else probably got it since they were about four or five....

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