The B2B customer journey is far from linear; it’s a complex web of touchpoints that can span months or even years. Unlike B2C, where purchasing decisions are often quick and straightforward, B2B sales cycles are long and involve multiple stakeholders. This is where...
Let's face it – CEOs and COOs can't afford to be hands-off when it comes to marketing. It's not just about flashy campaigns or catchy slogans. Marketing is the engine that drives growth, and as leaders, we need to be firmly in the driver's seat. At OTM, we work with...
Account-Based Marketing (ABM) is a strategic approach to B2B marketing that concentrates sales and marketing resources on a clearly defined set of target accounts within a specific market. Rather than casting a wide net with traditional lead-based marketing tactics,...
In today's highly competitive market, the visual representation of your business can significantly impact your brand's success and reputation. For B2B businesses, where trust, professionalism, and brand image play crucial roles, investing in a professional...
Tired of marketing efforts that feel like a shot in the dark? A common pain point we see with our B2B clients is that they don’t know where to start when it comes to goal setting and budgeting for their marketing and sales teams. After all, in the B2B space, the buyer...
In the ever-evolving landscape of business, growth is the ultimate objective. Whether it is to grow, scale, and exit, or to develop a business that affords you the lifestyle you want for years to come. But for business owners grappling with pipeline challenges (not...
In today's competitive marketplace, data reigns supreme. The integration of sales and marketing efforts is no longer a strategic choice made by large enterprise companies, but a necessity for businesses of all shapes and sizes. By integrating sales and marketing...
In the ever-evolving landscape of digital marketing, establishing trust and credibility is paramount, especially for B2B businesses. One powerful tool that has proven its efficacy is the testimonial video. In this blog, we'll delve into the compelling reasons why...
Creating a strong market position for your professional services firm is the key to success in a crowded B2B marketplace. It’s how you connect what you sell to the problems your customer is facing, and how you communicate that connection through your marketing...
Are you seeking an agile, cost-effective marketing solution to take your business to the next level? A Fractional CMO provides a holistic marketing approach that employs advanced software and insightful strategies to deliver results. Read on to learn how this...