Insights & Curiosities
One of our core values at OTM is curiosity, meaning we continuously ask questions to understand, learn, and apply. Here on our blog, we’ll share those curiosities, and our insights about what we find with you so you can be curious with us.
Featured Resource
How to Conduct a Competitive Analysis
Let’s face it. For businesses to attract customers, they need to communicate a strong value proposition, something that differentiates them from the competition. So, how do you determine what truly sets your business apart from others?
Featured Resource
What is Google Analytics 4: A Complete Guide to GA4
Google Analytics 4 (GA4) is a powerful tool that helps marketers track customer behavior and make informed decisions based on data-driven insights.
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When Is It Time to Change Your Most Successful Plans
As a leader, I’ve learned that it is important to always be trying new things. If you are not...
How to Create Accountability for Your Creative Team through Key Result Areas
What are Key Result Areas and why do they help create accountability for creative teams? Everyone...
How the 66 Day Habit Cycle Will Impact Your Marketing
We’re all in agreement that 2020 was “unprecedented”, “disruptive” and “once-in-a-lifetime”, and...
How to Create Engaging Social Media Marketing for Medical Practices | 5 Tips
Wondering how to create social media marketing for medical practices? If you are an Operations or...
Why Your Marketing Agency Should Be Doing Quarterly Business Reviews
Finding the right cadence to work with clients is influenced by a lot of things: different...
OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing
In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive,...
Why Use Instagram Reels for Businesses?
Marketers and businesses alike know the feeling that comes along with the release of new social...
Defining and Planning Company Initiatives Before, During and After Coronavirus
By: Miles Kailburn Few events in history have altered life so abruptly than COVID-19. While we’d...
Giving Back in Crisis: Why I Choose to Give to Project Self-Sufficiency
By: Kerrie Luginbill It's hard to ask people for money. Trust me, I know. As someone who planned...
Together, We Can Create Change
Our collective motto at OTM: “1% Better Every Day” Today, that phrase has taken on a larger...
4 Tips to Power-Up Your Pitch During the Pandemic
“Where there’s a will (alongside some added guidance) there’s a way,” is a mantra most media...
At-Home Video Production Tips
Over the last several months, we have all experienced a shift in work and resources. A change of...
Communication Tips During Crisis: Timing, Trust and Transparency
Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo...
OTM Contributes to COVID-19 Relief Efforts
OTM has mobilized to assist with COVID-19 relief efforts across the Northern Colorado community....
Healthy Habits for Businesses to Practice During the COVID-19 Crisis
Since the coronavirus landed on U.S. shores, the media has been working overtime—not only...
3 Ways to Recharge Your Creativity
By: Vallene Kailburn As a designer, I sometimes forget that my creativity is not a renewable...
The Fort Collins Area Chamber of Commerce Awarded OTM Business of the Month
OTM was recognized as the Business of the Month by The Fort Collins Area Chamber of Commerce!...
5 Podcast Recommendations for Leaders, Entrepreneurs & Creatives
By Kerrie Luginbill I love listening to Podcasts. I listen to them while I'm getting ready for...