Wordpress used to be a platform almost exclusively for blogging and had little functionality beyond slinging words. It's exactly the opposite today. Today, Wordpress is one of the most customizable and flexible platforms in the world - and that's exactly why you...
Google Algorithm Update – Algo
About two weeks ago, Google released an update to their algorithm referred to as Algo. This update targeted Exact Match Domains (EMDs) who's content wasn't a good enough fit for the keyword. For example, let's say that you owned "bulldogs.com", but your website was...
Add Authorship Info to Boost Your Google CTR
One of the most useful parts of Google's new Rich Snippet system is called Authorship information. This particular snippet of information adds information about yourself as an author and gives your Google listings a significant visual boost in an otherwise boring list...
3 Powerful Tools for Your Website
In our searches to find better ways to serve our clients, we often find powerful and useful tools for measuring website success and metrics. Here are a couple of tools that we've stumbled upon to measure how well your website is performing. Pingdom Tools Pingdom...
What Makes Someone Leave Your Website
The folks over at Kissmetrics created this perfect infographic covering what makes people leave your website and a few best practices to fix the issues. Enjoy!
Google’s Rich Snippets
Google has just begun integrating a useful new feature called rich snippets into their search results. These snippets of code allow you to specify certain characteristics about your company, business. people, products, and/or places that the search engine's bot...
Why Your Opinion Doesn’t Matter – Your Customer’s Does
Let’s be honest here, your opinion doesn’t matter. I know you don’t like hearing it, but if you want to make money and be successful it doesn’t. Your opinion is wrapped up in a layer of personal filters, biases, and plain egotistical perceptions that are usually...
Protecting Your Images on the Internet
Protecting your images on the web has been a hotly debated topic since photographers and graphic artists started using the Internet many, many years ago. Some people try to protect against right-click, others smother obnoxious watermarks on their images, while still...
Google’s Newest Favorite Toy: UX
Google makes constant changes to their algorithms, as we've mentioned before they make over 500 changes a year. However, several changes have led to a new wave in ranking standards that was previously impossible: measuring user experience. User experience (UX) is a...
Why You Need a Mobile-Friendly Site
28% of web usage happens from a mobile phone. This doesn't even count all of the tablets and chromebooks that are sold at rates exceeding those of desktops. 53% of adults with a smartphone used it to access the Internet. This means that if you have a website that...