Last week, we started a short series on the consumer decision making process. We've already gone through need recognition and information search, and today we're going to talka little bit about alternative evaluation. Decision Making Process: Need recognition...
If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...
You may not appreciate Google's 500+ yearly algorithm changes, but you have to appreciate their transparency in helping you to deal with the changes. Almost a year ago, Google rolled out a very heavy update to their algorithm called "Panda". Soon after they roled it...
Website accessibility is the process of making your website viewable to everyone. This means text that can be read by Braille software for the blind, images and text that can scale larger for those who have a hard time seeing, and captions for videos for those who are...
The Fort Collins Area Chamber of Commerce has received the Outstanding Communications Achievement Award from the Western Association of Chamber Executives earlier this month! The award is presented to the Chamber for their website and newsletter communications, and...
Navigability: capable of being steered or guided... The navigability of your site is essential to your conversion rate. If customers can't find your product, they can't buy it. If it takes too many clicks to get to your product, they won't buy it. If they don't like...
Today, we’re continuing our series on increasing your Google quality score through quality SEO. We’ve already discussed keywords and links and this time we’re going to talk about the importance of including enough text in your pages. Now, as we talked about yesterday,...
On Friday we began our 5 part series on how to increase your Google quality score and SEO ranking by talking to you about links. Today we're going to talk about keyword relevancy. Google looks at all the websites on the Internet using programs called "spiders". These...
Today we start a 5-part series on methods to increase your Google quality ranking through Search Engine Optimization. This 5-part series will go over the basics of SEO: building relevant content, ensuring keyword quality, including sufficient text, organizing your...
If your like most website owners/operators, you could use some more traffic. Not just any traffic, relevant traffic from potential customers or users. One easy way to do this is to participate in forums on other websites that are relevant to your industry. When...