Ever since Google+ came to life, we've been wanting pages - a place for your company, band, or just about anything else that isn't a person. Well, they're here! You can now put your company on the social media site and it's brilliantly easy. You can either follow our...
Google+ Brand Pages
A lot of people have been waiting since Day 1 to see brand pages become real on Google+, Google’s new social networking site. Unfortunately, they’re still in the works and we’re waiting to see what they’ll look like in real life. We recently caught a great post on...
Want to get ahead of pirates and knock-offs? Here’s how.
Ever had someone rip off your work? Your merchandise, or even just your idea? It happens every single day and most people react predictably: get angry, maybe try to stop them, and eventually realize that even if you stop them, another one will come along. Well,...
The Status Quo
We were just reading a great blog on Techcrunch on why Kodak should turn a leaf and take on a new business model. And they're right. Without going into the reasons too much (Techcrunch does a great job of it), the company had a great plan for a long time, but the...
Want More Likes? Give Fans Exclusive Content and Deals.
Everyone wants more "likes" for their company. These days, it's become a primary metric for the success of a company's Facebook page. But, many administrators of pages don't have a clear understanding of what people expect when they "like" a page. As you can see...
Thought for the day: how are you telling your story?
People love stories. A well told story can captivate, engage, and lure your audience in better than virtually any other form of communication. The method of communicating has been around as long as humankind has and it's stayed an integral part of us perhaps more than...
Are you a master or are you average?
All it takes to be a master at what you do is to do 10% above and beyond what the average company/person does. Most companies who are are "masters" are masters at what they do because of the little embellishments; the extra nice paper stock or the chocolate on the...
The Power and Speed of Social Media
Let’s face it, social media runs the world. As this humorous video illustrates, social media and information sharing have overcome the speed of many of the disasters and occurrences that incite the use of such platforms. If there’s an earthquake several hundred miles...
Patent System – Good or Bad for Innovation?
There has been a lot of buzz that last couple of weeks surrounding patents and the fervor and attitudes that they create within multi-billion dollar organizations. It, again, brings up a very interesting question and moral dilemma: are patents good or bad for our...
Google Places Reviews – how is your brand being perceived?
Google Places is an excellent tool for customer looking for potential businesses or products, especially locally. But, it can also be the bain of your business and reputation if someone visits your page and writes a scathing review. Luckily, there are several steps...