Everyone wants more “likes” for their company. These days, it’s become a primary metric for the success of a company’s Facebook page. But, many administrators of pages don’t have a clear understanding of what people expect when they “like” a page. As you can see below, the number one expectation people have when liking a page is to receive exclusive content or deals.
In other words, people want something in exchange for their click.
On the flip side of the coin, people who have a negative opinion of liking pages have very specific reasons for such that marketers and social media managers can learn from.
This data is particularly applicable for those managing any kind of social media page and is applicable in particularly any service. The most important consideration is to ensure that you’re offering some value in exchange for people’s time and attention.