By using Google AdWords, you can pay to artificially boost your SEO success, and ultimately increase your web-traffic. However, a great AdWords campaign requires patience, tinkering, and maintenance in order to be successful. Here are some tips to ensure that your...
AdWords campaigns need a fair amount of maintenance. In fact, neglecting to actively manage your campaign will end up costing you a lot of money over time simply from the extra cost per click that comes from a lower quality score, a lower CTR, and lower quality...
AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
Google AdWords recently pushed out an update that looks absolutely fantastic. The update makes the whole experience more clear and easier to navigate. The updated color scheme and larger navigation help make the site easier to swallow and easier to find what you're...
Videos remain one of the richest forms of communcation on the Internet today. They convey more emotion and information than almost any other form of communication, which makes it perfect for marketing your message, brand, or brand attitude to the world. Google offers...
Google just announced some new tools that will make your Google AdWords campaigns significantly more specific and automated. The first change is the ability to specify a Zip code instead of just a city with a radius attached to it. For example, if you wanted to market...
A new study the incremental difference between organic and paid ads revealed some a very interesting fact: even with a #1 organic Google ranking, paid ads result in a 50% increase in traffic. The relevance here is that it's often assumed that an organic #1 ranking...
Many of our customers come to us looking to work with them on Google Adword campaigns. While Adword campaigns provide great traffic, they are largely unsustainable in the long run as a primary source of traffic. With common Fort Collins keywords going for $1-$10 a...