Videos remain one of the richest forms of communcation on the Internet today. They convey more emotion and information than almost any other form of communication, which makes it perfect for marketing your message, brand, or brand attitude to the world.
Google offers AdWords for YouTube that allows you to promote your video so that it gets the maximum amount of views and conversion for the message. The campaigns work very similarly to the regular AdWords campaigns. The best part about them is that you don’t pay for the ads unless someone actually watches your video, which means that you’re actually getting a captive audience for your money.