Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
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B2B Positioning For Professional Service Firms — Your Step-By-Step Guide
Creating a strong market position for your professional services firm is the key to success in a crowded B2B marketplace. It’s how you connect what you sell to the problems your customer is facing, and how you communicate that connection through your marketing...
How to Create a Solid Growth Strategy for Your Business
Starting and growing a business is no walk in the park. In fact, 45% of new businesses fail within the first five years and only a select few ever reach significant revenue milestones. So how can you set your business up for success? Every successful business, no...
The Erosion of Business Moats: How to Protect Your Competitive Advantage
Our team has spent years trying to understand, build, and strengthen a business moat around OTM while helping our clients do the same. Also known as an “economic moat,” the term refers to a business’s ability to build and maintain a competitive advantage that is...
How Customer Feedback Can Unlock Growth for Your Service-Based Business
Asking your customers for feedback seems obvious, right? HubSpot research has found that up to 42% of companies don’t survey their customers or collect feedback. Do you? If not, it’s time to start. Many service-based businesses are driven by customer relationships,...
Unpacking Attribution in Marketing: The Customer Journey for Success
In marketing, grasping the customer journey for successful outcomes is essential. Attribution in marketing, the method of allocating credit to various marketing touchpoints for conversion, is a key aspect of this understanding. A well-rounded attribution approach is...
Unleash Your Company’s Potential: Client Engagement Models For B2B Professional Services
In today's crowded business landscape, B2B service firms must stand out to succeed. An effective way of doing this is by focusing on building strong client engagement models. These models can improve engagement for B2B professional services firms to differentiate...
Slicing Success: Unraveling Fractional CMO Opportunities Using Professional CRMs
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is, how it can help your business, and how it pairs nicely with...
Sales Enablement For B2B Professional Services – How To Manage Your Pipeline Using Hubspot
Scaling sales in a competitive B2B marketplace can be challenging, but it's not impossible. By utilizing the right sales positioning for B2B services and a reliable CRM solution, businesses can differentiate themselves from competitors and increase their sales...
Getting Started on TikTok: Practical Tips for Professional Services Firms
If you are trying to market your professional services firm and you are still dragging your feet on launching a TikTok for your business - let this be your sign that now is the time. Not only has TikTok surpassed 1 billion monthly active users, but it has also...
Slicing Success: Unraveling Fractional CMO Opportunities Using Professional CRMs
At OTM, we understand how challenging it can be for businesses to define their position in the market using language and visuals. That's why we're excited to share insights about Fractional CMO - what it is and how it can help your business. In this article, we'll be...
The Benefits of Social Media Marketing for Businesses in 2023
As a marketing agency, a question we get frequently asked is “Should my business be on social media?” The short answer is yes. Social media platforms can be an effective tool for reaching your target audience(s) and increasing brand awareness. However, the long answer...
Unlock Your Competitive Edge with a Fractional CMO
Are you seeking an agile, cost-effective marketing solution to take your business to the next level? A Fractional CMO provides a holistic marketing approach that employs advanced software and insightful strategies to deliver results. Read on to learn how this...