Marketing + Strategy
OTM is a full-service marketing agency that combines business strategy and consumer behavior modeling with traditional marketing services to help businesses grow demand and expand into new markets.
Check Out Our Recent Insights
OTM Wins ColoradoBiz‘s 2020 Top Company in Advertising, Marketing and Digital Marketing
In its 33rd year, ColoradoBiz‘s Top Company honors the Colorado companies that have drive, determination, a vision and a plan and are ultimately making the state a better place to live and work. OTM is proud to have been awarded the 2020 Top Company in Advertising,...
Why Use Instagram Reels for Businesses?
Marketers and businesses alike know the feeling that comes along with the release of new social media platforms, features, and technologies - frustration, yet excitement. There are so many possibilities and such limited time to figure out what will work for your...
Defining and Planning Company Initiatives Before, During and After Coronavirus
By: Miles Kailburn Few events in history have altered life so abruptly than COVID-19. While we’d love to return to normalcy sooner rather than later, we must continue to adjust, tweak and realign our organizations to get through it all. Back in January of this year,...
Giving Back in Crisis: Why I Choose to Give to Project Self-Sufficiency
By: Kerrie Luginbill It's hard to ask people for money. Trust me, I know. As someone who planned fundraising events in the early days of my professional career, I remember dreading the calls begging for auction items and the not-so-subtle ask of my own friends to help...
Together, We Can Create Change
Our collective motto at OTM: “1% Better Every Day” Today, that phrase has taken on a larger meaning for all of us. It’s no longer just a driver for professional inspiration, it now serves as a guide for bettering our morality and integrity as a business, a team, and...
4 Tips to Power-Up Your Pitch During the Pandemic
“Where there’s a will (alongside some added guidance) there’s a way,” is a mantra most media professionals — myself included — are working with these days. The ability to cultivate media relationships to garner impactful press coverage has historically been a...
At-Home Video Production Tips
Over the last several months, we have all experienced a shift in work and resources. A change of pace, whether it just be in the way we work and shop, can lead to a creative reset. For a lot of us, this has introduced some challenges, but it has given us the...
Communication Tips During Crisis: Timing, Trust and Transparency
Our Chief Strategy Officer, Kerrie, was honored to be featured as an expert panelist for the FoCo Nonprofit Networking Group to discuss Relevancy and Resiliency: What are the Short, Mid, and Long Term Strategies Required by Nonprofits to Survive the COVID-19 Crisis?...
OTM Contributes to COVID-19 Relief Efforts
OTM has mobilized to assist with COVID-19 relief efforts across the Northern Colorado community. Contributions include a $1,000 employee-led donation to the Northern Colorado COVID-19 Response Fund, and a supply of 250 hand sanitizers to Fort Collins Rescue Mission....
Healthy Habits for Businesses to Practice During the COVID-19 Crisis
Since the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information but also how the outbreak is impacting business. Whether it be the dramatic stock market drop, large-scale...
3 Ways to Recharge Your Creativity
By: Vallene Kailburn As a designer, I sometimes forget that my creativity is not a renewable resource. Constantly being “on” and asking my mind to pour out creativity puts me (and all designers) at the risk of burnout! By making a conscious effort to recharge, I am...
The Fort Collins Area Chamber of Commerce Awarded OTM Business of the Month
OTM was recognized as the Business of the Month by The Fort Collins Area Chamber of Commerce! Their Red Carpet Committee, who hosts Business of the Month events, joined us in our office to celebrate! The Business of the Month is an honor given to members who have been...