A Word About Links

If you read anything about Search Engine Optimization, one item you'll pick up very quickly is the need for link-backs to your website. Now, I think that's a theory that intuitively makes sense to most people, but have you ever really thought about why they're so...

read more

Is your domain on auto-renewal?

These days, it can never hurt to be too careful with your domain names. People out there base their livelihoods on snatching up valuable and highly-used domain names in order to turn around and re-sell them at a high price. You don't want this to happen to your...

read more

Is your site ready for a mobile population?

You check your email on the fly. You check Facebook on your phone. You might even check in at your favorite restaurant on Foursquare on your iPhone. However, viewing websites on the small-screen has historically been a painful process. Despite this, a recent study...

read more

So what exactly are they doing on your site?

One of the biggest pieces of analytics data you can use are what's called heat maps, or as Google Analytics calls it, In-Page Analytics.  This helps you track where on your site people are clicking and ultimately what they are doing.  With this data, you can start to...

read more

Tailor your site to your visitors

It sounds simple, right? Tailor your website content and layout around what your users are looking for.  Part of this is to facilitate communication with your visitors.  This could be by direct email/newsletter, live chat or feedback systems allowing your visitors to...

read more