In marketing, the dreaded "talking heads" is used to reference a type of video where an individual is speaking directly to the camera without any b-roll or other elements that enhance the production. Here's an example of a talking head video that I watched three times...
Use AdWords for YouTube to promote your vides
Videos remain one of the richest forms of communcation on the Internet today. They convey more emotion and information than almost any other form of communication, which makes it perfect for marketing your message, brand, or brand attitude to the world. Google offers...
Google’s New Privacy Policy
Google updated it's privacy policy yesterday, with some pretty big hints at where the company is going next. The best thing about the new policy is that it's all consolidated into one document, instead of 70 different ones spanning across all of it's products. This...
Insects power circus – Classic viral campaign
In one of the more creative viral campaigns that we’ve seen in a while, Qualcomm hits it out of the park with a simple, yet powerful message. The way the message is displayed is quite unusual, but that’s really what makes viral videos so excellent. They provide a...
The Power and Speed of Social Media
Let’s face it, social media runs the world. As this humorous video illustrates, social media and information sharing have overcome the speed of many of the disasters and occurrences that incite the use of such platforms. If there’s an earthquake several hundred miles...
How Gymkhana can help your viral marketing
If you're into cars at all, (or maybe if you're not) you have probably heard of Ken Block. Ken is known world wide as the creator and yearly Youtube sensation of the highly popular Gymkhana videos. What you probably don't know is that that's not his real job, during...
YouTube and Creative Commons License
About a month and a half ago, YouTube unveiled a new feature for video licensing that enabled users to mark their videos as Creative Commons Attribution. This allows other YouTube users to remix, dub, or otherwise alter the videos so long as the author attributers the...
Create and Publish a Video
We all know that YouTube is massive. One oft he biggest ways that websites get noticed is by uploading or creating creative, fun, shocking, interesting, or downright weird videos. Setting up your own channel will allow users to subscribe to it, thus giving you more...