One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at OTM is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly contain search...
This is a questions we get a lot over here at Old Town Media. We put a site live and within a day or two we will have the client call up and wonder why when they type in a generic term like 'doctor' are they not being found on google. Here are some important things to...
AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
Most people these days talk about SEO as being content, content, content. But, the major search engines are moving more and more away form pure content and keywords and into a territory dominated by user experience. This means that building your website correctly...
Page performance is a big issue these days as websites become more and more graphic laden and we're faced with having to deal with retina images (can be up to 4X larger size). The longer a page takes to load, the less likely people are to stay on the site or even come...
Google has just begun integrating a useful new feature called rich snippets into their search results. These snippets of code allow you to specify certain characteristics about your company, business. people, products, and/or places that the search engine's bot...
If you'll remember from two days ago, we started talking about the Consumer Decision Making Process. Today, we're going to continue that series and talk about the information search aspect. Decision Making Process: Need recognition Information search Alternative...
Google has a feature on Chrome that pre-renders the first result on Google's search results before the user clicks on the page, meaning that the load tiem is virtually instantaneous. This makes a big difference for the user experience because loading time is like...
You may not appreciate Google's 500+ yearly algorithm changes, but you have to appreciate their transparency in helping you to deal with the changes. Almost a year ago, Google rolled out a very heavy update to their algorithm called "Panda". Soon after they roled it...
Today is the last day of our 5 part series on Upping your Google Quality Score and search engine ranking. Today is a little self-explanatory, but is still very important: building relevant content. Now, this should seem very self-explanatory, but you'd be surprised at...