One thing we’ve found to be true for all of the clients we’ve had the privilege to work with at OTM is the need to maintain a relevant presence for their customers online. To this end, we begin conversations around our recommendations that certainly contain search...
Social Media’s Real Use
Every social media site has a specific purpose for businesses that goes above and beyond the potential social benefits. An added perk, if you will. Each one is unique and individual and we're going to go through some of the bigger ones to help you understand the true...
The constant fight for search engine result placement
Search engine optimization is an often mis-understood field. The feeling I get from most people I meet is that they think you can make a bunch of changes, add a bunch of keywords, maybe make a few changes every couple months or so and you'll simply rocket to the top...
My website just went live, why am I not being found?
This is a questions we get a lot over here at Old Town Media. We put a site live and within a day or two we will have the client call up and wonder why when they type in a generic term like 'doctor' are they not being found on google. Here are some important things to...
AdWords & SEO: The Match Made in Heaven
AdWords and similar PPC programs are very different from organic search engine optimization efforts on the face - AdWords is, after all,effectively paying to beat more relevant organic results and get clicks that would never have otherwise seen your website. Despite...
There’s more to SEO than content
Most people these days talk about SEO as being content, content, content. But, the major search engines are moving more and more away form pure content and keywords and into a territory dominated by user experience. This means that building your website correctly...
Why Page Speed is So Important
Page performance is a big issue these days as websites become more and more graphic laden and we're faced with having to deal with retina images (can be up to 4X larger size). The longer a page takes to load, the less likely people are to stay on the site or even come...
Google Algorithm Update – Algo
About two weeks ago, Google released an update to their algorithm referred to as Algo. This update targeted Exact Match Domains (EMDs) who's content wasn't a good enough fit for the keyword. For example, let's say that you owned "bulldogs.com", but your website was...
Fix Your Poisonous In-bound Links with Google Webmaster Tools
Sometimes, a seemingly good SEO strategy can go horribly wrong. Perhaps you bought links, or you bought a banner ad on a site that was targeted for spam links, or maybe you put yourself out on a listing service and are now being targeted by Google. All of these...
Google’s Rich Snippets
Google has just begun integrating a useful new feature called rich snippets into their search results. These snippets of code allow you to specify certain characteristics about your company, business. people, products, and/or places that the search engine's bot...