No two customers are alike. Even if they look exactly the same, each customer has a unique set of needs, relationships, schedule, existing assets, and pocketbooks. To not segment these customers into different groups with different needs will result in lost sales,...
Every business needs to be differentiated. Whether you’re a local eat-in restaurant that only serves hot dogs, or a multi-national corporation selling aesthetically pleasing MP3 Players and computers, you need a way to differentiate yourself from your many...
Push is when you ask your retailer to sell your product. Pull is when someone asks your retailer to sell your product. Most marketing campaigns will use both effectively to create a demand that meets supply and availability beautifully. However, some take a different...
There are two kinds of marketers: First, the used car salesman. The used car salesman wants cars off the lot. He doesn't care if they're right for the customer or if they're the right price, he/she cares only if they are off the lot and there is a check in his pocket....
If you haven't you're missing out. While it's yet to be determined if it will be a success or a smashing failure, a recent study just unveiled that Google' newest social media platform is headed fast towards 10 million users. 2.2 million joined in the past 32-34 hours...
Congratulations Fort Collins Motorsports! Yesterday, they were visited by the head-honcho of the head-honcho of one of the world’s largest motorcycle manufacturers: Yamaha. President “Toshi” Tako and his executive team took time out of their busy schedule to visit...
Marketing is a tricky thing. On one hand, the idea is to bring in more paying customers (or non-paying supporters) to your organization by spreading the word using one of a thousand methods of marketing. The problem is that most marketing methods aren't directly...
They come to us from Japan where they are very common. QR is short for Quick Response (they can be read quickly by a cell phone). They are used to take a piece of information from a transitory media and put it in to your cell phone. You may soon see QR Codes in a...
If you have a marketing budget, spend some time attracting users with goodies. Maybe you could offer 10% off their next subscription, or a free trial to your service for 30 days. Vouchers can also attract users as you can post your voucher on one of the many voucher...
If you are a specialist in your field, consider offering consultation services. A consultation service can be done via the internet, over the phone, or in person. You can provide this service to individuals, groups, or businesses; and with the power of Skype and a web...